Emily Loftis

Emily Loftis is an award-winning writer who joined the Encore team with 8+ years of global experience in content management, strategy and creation across the events, pharma, news and travel industries.

Craft compelling event content: 3 Storytelling must-knows

Nov 15 2024
Emily Loftis
Capture attention, spark curiosity and leave a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience.  To address these hurdles, let’s consider some key audience facts:  Shortened Attention Spans:With ...