{"id":8417,"date":"2025-01-06T15:42:45","date_gmt":"2025-01-06T15:42:45","guid":{"rendered":"https:\/\/encoremexico.wpenginepowered.com\/?post_type=case-study&#038;p=8417"},"modified":"2025-09-09T20:02:53","modified_gmt":"2025-09-09T20:02:53","slug":"empoderar-a-los-planificadores-para-desbloquear-su-impacto-en-imex-america-2024","status":"publish","type":"case-study","link":"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/casos-de-estudio\/empoderar-a-los-planificadores-para-desbloquear-su-impacto-en-imex-america-2024\/","title":{"rendered":"Empoderar A Los Planificadores Para Desbloquear Su Impacto En Imex America 2024"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-mx.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Empoderar A Los Planificadores Para Desbloquear Su Impacto En Imex America 2024<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_3e40458119585a6bd8df6edc7c27ff68\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Empoderar A Los Planificadores Para Desbloquear Su Impacto En Imex America 2024<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">enero 06, 2025 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image  wrap-video  wrap-image--fill  wrap-video--margin\" id=\"video-block_3e40458119585a6bd8df6edc7c27ff68\" data-pinnable><template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\" ref=\"iframe\" data-vimeo-url=\"https:\/\/player.vimeo.com\/video\/1044826999?color&#038;autopause=0&#038;loop=0&#038;muted=0&#038;title=1&#038;portrait=1&#038;byline=1&#038;h=43ab2a041a#t=\" data-vimeo-autoplay=\"true\" data-vimeo-muted=\"true\"><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Objetivo<\/h3>\n<p>En IMEX America 2024, Encore invit\u00f3 a los planificadores de eventos a explorar c\u00f3mo las soluciones estrat\u00e9gicas simples pueden elevar sus eventos, transformando momentos memorables en \u00e9xitos medibles.<\/p>\n<p>Nuestra misi\u00f3n? Elabore una cabina de +4,000 pies cuadrados alrededor del tema que se rompa libremente: desbloquee su impacto. La experiencia necesaria para involucrar a cientos de invitados en el evento de tres d\u00edas, gui\u00e1ndolos a trav\u00e9s de un viaje multisensorial dise\u00f1ado para mostrar formas de elevar el compromiso, amplificar el ROI y el ROE, y dejar el p\u00fablico cautivado.<\/p>\n<p>Cada aspecto necesitaba inspirar a los planificadores a repensar su enfoque para el dise\u00f1o de eventos, empoder\u00e1ndolos con soluciones para convertir su visi\u00f3n en realidad. Para que la experiencia sea exitosa, los visitantes dejar\u00edan empoderados con nuevos consejos y estrategias sobre c\u00f3mo ofrecer un impacto significativo y duradero con cambios reflexivos.<\/p>\n<h3>Soluci\u00f3n<\/h3>\n<p>Encore dio vida a la experiencia con una variedad de soluciones estrat\u00e9gicas creativas, pintorescas y tecnol\u00f3gicas que provocaron emoci\u00f3n y dejaron una impresi\u00f3n duradera. C\u00f3mo lo hicimos:<\/p>\n<ul>\n<li>Atenci\u00f3n capturada con un dise\u00f1o de exhibici\u00f3n destacado, liderado por Encore Brand, Hargrove, nuestra estrategia, arquitectura de stand y fabricaci\u00f3n \u00fanica atrajo a los asistentes.<\/li>\n<li>Creado narraci\u00f3n visual inmersiva: torres LED, pantallas, mapeo de proyecci\u00f3n y elementos esc\u00e9nicos vibrantes convirtieron el espacio en un lienzo din\u00e1mico de narraci\u00f3n de historias, que sumergieron a los invitados.<\/li>\n<li>Alent\u00f3 la participaci\u00f3n activa: los micr\u00f3fonos de CatchBox, los auriculares est\u00e9reo multicanal y una gu\u00eda de holograma invit\u00f3 a los asistentes a sumergirse en experiencias interactivas y pr\u00e1cticas.<\/li>\n<li>Se asegur\u00f3 un flujo t\u00e9cnico sin problemas: la producci\u00f3n de la cabina funcion\u00f3 sin problemas, integrando tecnolog\u00eda y dise\u00f1o en una experiencia fluida.<\/li>\n<li>Planificadores empoderados con nuevas opiniones: las sesiones educativas dieron a los planificadores ideas pr\u00e1cticas para traer de vuelta a sus propios eventos.<\/li>\n<\/ul>\n<h3>Resultado<\/h3>\n<p>The Break Free: Desbloquee su experiencia de impacto atrajo a m\u00e1s de 1,000 visitantes con su dise\u00f1o de cabina que llame la atenci\u00f3n, lo que provoc\u00f3 la curiosidad y el compromiso.<\/p>\n<p>La configuraci\u00f3n din\u00e1mica foment\u00f3 interacciones significativas en cada punto de contacto, creando oportunidades para conversaciones valiosas sobre la idea de peque\u00f1os cambios que crean un impacto.<\/p>\n<p>Estos momentos de alta participaci\u00f3n no solo mejoraron la experiencia del asistente, sino que tambi\u00e9n allanaron el camino para nuevas asociaciones, preparando el escenario para futuras colaboraciones.<\/p>\n<p>Al combinar el dise\u00f1o creativo, la narraci\u00f3n inmersiva y las ideas procesables, la experiencia facilit\u00f3 a los planificadores de eventos para imaginar nuevas posibilidades y tomar medidas inmediatas para ofrecer eventos impactantes y memorables.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/Spanish\/clean_empowering-planners-to-unlock-their-impact-at-imex-america-2024_trimmed.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"related-content-cards\" data-locked><div class=\"container\"><div class=\"related-content-cards__headline\">  <h2 class=\"title title--md\">Related Case Studies<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/casos-de-estudio\/adobe-summit-emea-2019\/\"><div class=\"card__image\"><picture><source media=\"(min-width: 400px)\" 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