{"id":8418,"date":"2024-12-30T19:02:50","date_gmt":"2024-12-30T19:02:50","guid":{"rendered":"https:\/\/encoremexico.wpenginepowered.com\/?post_type=case-study&#038;p=8418"},"modified":"2025-09-09T20:09:02","modified_gmt":"2025-09-09T20:09:02","slug":"lanzamiento-de-thrive24-diseno-para-impacto-con-un-evento-unico-en-su-tipo","status":"publish","type":"case-study","link":"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/casos-de-estudio\/lanzamiento-de-thrive24-diseno-para-impacto-con-un-evento-unico-en-su-tipo\/","title":{"rendered":"Lanzamiento De Thrive24: Dise\u00f1o Para Impacto Con Un Evento \u00danico En Su Tipo"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-mx.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Lanzamiento De Thrive24: Dise\u00f1o Para Impacto Con Un Evento \u00danico En Su Tipo<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_dbec65d89d8f090056708bd695da75d3\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Lanzamiento De Thrive24: Dise\u00f1o Para Impacto Con Un Evento \u00danico En Su Tipo<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">diciembre 30, 2024 <\/span>    <\/div><\/div><div class=\"col-12\"> <\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"multimedia-item\"><div class=\"container container--fluid\" data-has-video=\"1\" ><div class=\"wrap-image   wrap-video aspect-ratio\"  id=\"video-block_d81f0b54db72e9b82f0297bf12702ecb\" data-pinnable> <template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\"><video src=\"https:\/\/cdn.brandfolder.io\/L28I3F0U\/as\/g4j9jpmgbrm6c92n5cvcsvb9\/App_Direct_Case_Study__Video.mp4\" ref=\"htmlPlayer\" controls muted playsinline><\/video> <\/div> <\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Objetivo<\/h3>\n<p>Para Thrive24, AppDirect tuvo la oportunidad en la conferencia anual de usuarios de reforzar su marca, mostrar el liderazgo de pensamiento y alentar a los participantes a compartir c\u00f3mo crecen y escalar sus negocios con AppDirect.<\/p>\n<p>El objetivo: Establezca la marca AppDirect como l\u00edder de la industria con un evento \u00fanico en su tipo.<\/p>\n<p>Es por eso que recurrieron a una pareja en la que podr\u00edan confiar: Encore.<\/p>\n<p>&#8220;El \u00e9xito que he visto en la asociaci\u00f3n entre Encore y AppDirect es el hecho de que pudieron llegar tan temprano en el proceso y ser un verdadero socio con nosotros&#8221;, dice Christie Coleman, Directora Senior de Marketing de Crecimiento, AppDirect. &#8220;[Se aseguraron de que hici\u00e9ramos nuestra visi\u00f3n a la vida&#8221;.<\/p>\n<h3>Soluci\u00f3n<\/h3>\n<p>Encore se convirti\u00f3 en una extensi\u00f3n del equipo AppDirect, recomendando una gama personalizada de soluciones creativas, de producci\u00f3n y tecnolog\u00eda que brindar\u00edan el mejor retorno de la inversi\u00f3n y la experiencia.<\/p>\n<p>Las soluciones de encore incluyen:<\/p>\n<ul>\n<li>Dise\u00f1ando una experiencia de sesi\u00f3n general inmersiva con una pared LED, puesta en escena imaginativa y iluminaci\u00f3n y sonido manipulados por expertos para aumentar el impacto emocional y el compromiso con el contenido entregado.<\/li>\n<li>Incorporando los gr\u00e1ficos de movimiento de AppDirect y otras im\u00e1genes de marca para reforzar la marca AppDirect y mantener a la audiencia comprometida.<\/li>\n<li>Asignar un productor para coordinar todas las soluciones de encore, personal y recursos y un administrador de etapas para optimizar la log\u00edstica general de la sesi\u00f3n.<\/li>\n<li>Mejora del impacto educativo del evento con sesiones ejecutadas sin problemas y se\u00f1alizaci\u00f3n digital f\u00e1cil de leer.<\/li>\n<\/ul>\n<h3>Resultado<\/h3>\n<p>Encore y AppDirect se convirtieron en verdaderos socios colaborativos en Thrive24. Juntos, crearon una experiencia personalizada que estableci\u00f3 prosperar como un evento anual de asistencia obligada.<\/p>\n<p>Como resultado:<\/p>\n<ul>\n<li>Casi 1,000 participantes asistieron a Thrive24 de todo el mundo.<\/li>\n<li>Encore recibi\u00f3 un puntaje de satisfacci\u00f3n del cliente de 4.42 de 5.<\/li>\n<li>Esta colaboraci\u00f3n por primera vez se convertir\u00e1 en una asociaci\u00f3n a largo plazo.<\/li>\n<\/ul>\n<p>&#8220;Habiendo trabajado con Encore, ahora [ellos] saben c\u00f3mo trabajamos&#8221;, dice Coleman. &#8220;A medida que comenzamos a planificar eventos m\u00e1s grandes, Encore sabr\u00e1 c\u00f3mo venir al principio para ayudarnos a planificar de la manera que ser\u00e1 adecuado para ayudarnos a crecer y escalar nuestros eventos en el futuro&#8221;.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/Spanish\/clean_launching-thrive24-designing-for-impact-with-a-one-of-a-kind-event_trimmed.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom decoration-auto\" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--1 position-left\" style=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"198\" height=\"139\" viewBox=\"0 0 198 139\" fill=\"none\"><path d=\"M95.436 92.7501L72.3226 115.866L95.436 138.982L118.549 115.866L95.436 92.7501Z\" fill=\"#00BFDE\"\/><path d=\"M49.2742 0.750226L-0.000610352 50.0303L49.2743 99.3103L98.5491 50.0303L49.2742 0.750226Z\" fill=\"#1B75BC\"\/><path d=\"M146.992 77.7501L132.434 92.3093L146.992 106.869L161.549 92.3093L146.992 77.7501Z\" fill=\"#A7549F\"\/><path d=\"M132.381 0.749976L106.213 26.9207L132.381 53.0913L158.549 26.9207L132.381 0.749976Z\" fill=\"#00BFDE\"\/><path d=\"M186.635 95.75L175.721 106.665L186.635 117.58L197.549 106.665L186.635 95.75Z\" fill=\"#1B75BC\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"related-content-cards\" data-locked><div class=\"container\"><div class=\"related-content-cards__headline\">  <h2 class=\"title title--md\">Related Case Studies<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/casos-de-estudio\/cautivando-26-millones-en-first-world-culture-fest-en-los-ee-uu\/\"><div class=\"card__image\"><picture><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/8-Native-American-Dancer-1200x700-1.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/8-Native-American-Dancer-1200x700-1-768x448.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/8-Native-American-Dancer-1200x700-1.jpg\" loading=\"lazy\" alt=\"Cautivando 26 Millones En First World Culture Fest En Los Ee. 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<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":7256,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"tags":[],"class_list":["post-8418","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lanzamiento De Thrive24: Dise\u00f1o Para Impacto Con Un Evento \u00danico En Su Tipo | Encore\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/casos-de-estudio\/lanzamiento-de-thrive24-diseno-para-impacto-con-un-evento-unico-en-su-tipo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" 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