{"id":8435,"date":"2022-10-15T14:43:00","date_gmt":"2022-10-15T14:43:00","guid":{"rendered":"https:\/\/encoremexico.wpenginepowered.com\/?post_type=case-study&#038;p=8435"},"modified":"2025-10-23T00:27:58","modified_gmt":"2025-10-23T00:27:58","slug":"break-free-imex-america-2022","status":"publish","type":"case-study","link":"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/casos-de-estudio\/break-free-imex-america-2022\/","title":{"rendered":"Break Free: IMEX America 2022"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-mx.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Break Free: IMEX America 2022<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_5c82a9dd63543e84d92168044f5dea8c\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Break Free: IMEX America 2022<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">octubre 15, 2022 <\/span> <div class=\"text\" data-pinnable><p style=\"text-align: left;\">La pandemia oblig\u00f3 a la industria de la reuni\u00f3n y los eventos a presionar el bot\u00f3n de pausa. En esa pausa, la industria tuvo la oportunidad de repensar c\u00f3mo se hacen convencionalmente para ver c\u00f3mo podr\u00edamos mejorar. \u00bfPor qu\u00e9 es eso necesario? Veamos d\u00f3nde nos ha conseguido el pensamiento convencional:<\/p>\n<ul style=\"text-align: left;\">\n<li>El participante promedio del evento aporta casi una cuarta parte de una tonelada m\u00e9trica de emisiones de CO2 por d\u00eda en una conferencia.<\/li>\n<li>El 70 por ciento de los oradores del evento en todo el mundo son hombres.<\/li>\n<li>El 58 por ciento de los gerentes dicen que deben reinventar su organizaci\u00f3n para sobrevivir, pero el 75 por ciento de los esfuerzos de transformaci\u00f3n no logran cumplir.<\/li>\n<li>Los tramos de atenci\u00f3n, gracias a los dispositivos m\u00f3viles, tienen solo ocho segundos de largo, pero los programas de conferencias todav\u00eda est\u00e1n llenos de conferencias de una hora.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Claramente, es hora de liberarse de las normas de la industria para que podamos superar estos desaf\u00edos. \u00bfC\u00f3mo pueden los profesionales de reuniones y eventos encontrar soluciones a estos desaf\u00edos? Pensamiento de dise\u00f1o.<\/p>\n<p style=\"text-align: left;\"><em><strong>&#8220;El pensamiento de dise\u00f1o es una de las formas m\u00e1s poderosas en que los profesionales de eventos pueden abordar sus eventos&#8221;, dijo Anthony Vade, director de estrategia de experiencia de eventos Encore. &#8220;Nos permite navegar por las complejidades que existen en nuestras relaciones de partes interesadas para encontrar la soluci\u00f3n m\u00e1s elegante para crear el cambio que los eventos necesitan crear&#8221;.<\/strong><\/em><\/p>\n<p style=\"text-align: left;\">Para generar conciencia, conversaciones y posibles soluciones, encore se asoci\u00f3 con IMEX America para crear una cabina inmersiva libre en el <a href=\"https:\/\/eturbonews.com\/imex-america-designing-immersive-activations-to-spark-change\/\" target=\"_blank\" rel=\"noopener\">IMEX America<\/a> piso de exhibici\u00f3n.<\/p>\n<h3 style=\"text-align: left;\">Lo que est\u00e1bamos tratando de lograr<\/h3>\n<p style=\"text-align: left;\">Los objetivos para este viaje de transformaci\u00f3n fueron:<\/p>\n<ul style=\"text-align: left;\">\n<li>Anime a la industria a desafiar el status quo.<\/li>\n<li>Muestre a los participantes que pueden liberarse de lo que sea que los est\u00e9 deteniendo.<\/li>\n<li>Destacar los temas de conexi\u00f3n, inspiraci\u00f3n y colaboraci\u00f3n.<\/li>\n<li>Conecte a los participantes con el equipo Encore y haga que hablen sobre temas que afectan a las organizaciones, las comunidades locales y el mundo.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: left;\">Nuestro enfoque<\/h3>\n<p style=\"text-align: left;\">Encore utiliz\u00f3 su estrategia y proceso creativo para mapear el viaje del asistente y dise\u00f1ar la experiencia. El punto de partida fue los objetivos declarados de IMEX para el evento. Los temas para la educaci\u00f3n del lunes inteligente fueron &#8220;conexi\u00f3n, comunidad y pertenencia&#8221;. E IMEX tuvo fuertes iniciativas de sostenibilidad, centr\u00e1ndose en compensar las emisiones de carbono y desviar los desechos de los vertederos para crear un evento de &#8220;desechos cero&#8221;. Desde aqu\u00ed, Encore inici\u00f3 su proceso de pensamiento de dise\u00f1o.<\/p>\n<ul style=\"text-align: left;\">\n<li>El equipo de estrategia Encore utiliz\u00f3 herramientas para desbloquear la empat\u00eda y analizar las necesidades de las partes interesadas.<\/li>\n<li>Una vez que se definieron las necesidades de las partes interesadas, la experiencia dise\u00f1ada se centr\u00f3 en c\u00f3mo cumplirlas al tomar decisiones de dise\u00f1o que provocar\u00edan la emoci\u00f3n humana, impulsar\u00edan la interacci\u00f3n y provocaron una conversaci\u00f3n significativa mientras se cumplen los objetivos de la asociaci\u00f3n de IMEX.<\/li>\n<li>El equipo creativo Encore concebi\u00f3, dise\u00f1\u00f3, escribi\u00f3 y produjo el contenido, incluido un video en la segunda sala, que se mostr\u00f3 en 12 pies. Alta pantalla LED de 180 grados.<\/li>\n<li>Los equipos de ingenier\u00eda de ventas y desarrollo de aplicaciones encore colaboraron para personalizar su\u00a0<a href=\"https:\/\/www.encoreglobal.com\/chime-live-engagement-platform\/\">Plataforma de compromiso en vivo de Chime<\/a>\u00a0Para crear oportunidades de compromiso y recopilar datos para los equipos de ventas y marketing. La plataforma se utiliz\u00f3 para impulsar el compromiso de los asistentes a la poling para crear nubes de palabras en tiempo real para proporcionar a los asistentes la oportunidad de visualizar el contenido generado por IR, la plataforma Chime Live de Encore fue la plataforma de experiencia Glue.\u00a0<b>Haga clic a continuaci\u00f3n para leer los resultados de la encuesta sin descanso a continuaci\u00f3n.<\/b><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><a href=\"https:\/\/cdn.encoreglobal.com\/wp-content\/uploads\/2022\/11\/15224814\/2022-IMEX-Survey-Results-Infographic-final_ps.png\" target=\"\">Resultados de la encuesta sin descanso <\/a><\/p>\n<p style=\"text-align: left;\">Para alinearse con la iniciativa de eventos de desechos cero de IMEX America, el equipo de Encore tom\u00f3 decisiones conscientes para reducir los desechos dentro del espacio de la cabina:<\/p>\n<ul style=\"text-align: left;\">\n<li>Uso de art\u00edculos impresos reutilizables<\/li>\n<li>Reemplazo de elementos impresos tradicionalmente con contenido proyectado o digital<\/li>\n<li>Uso de tuber\u00edas reutilizables y cortinas en lugar de alfombras o paredes construidas<\/li>\n<li>Usar burbujeadores de agua en lugar de botellas de agua<\/li>\n<li>Abstenerse de regalar art\u00edculos de bot\u00edn<\/li>\n<li>Servir bebidas de bar de materiales reciclados y alternativos<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><em>&#8220;La experiencia para m\u00ed fue realmente sobre una conversaci\u00f3n y c\u00f3mo nos liberamos de las conversaciones a nivel de superficie y nos profundizamos mucho&#8221;, dijo Ashley Lawson, vicepresidenta de asociaciones comerciales, logramos incentivos y reuniones. &#8220;Tenemos el poder de hacer cambios y pasar por esta experiencia, esta exhibici\u00f3n, podemos romper las conversaciones a nivel de superficie de sostenibilidad, DE&amp;I, y obtener mucho m\u00e1s profundos para hablar sobre las acciones que podemos tomar para hacer cambios&#8221;.<\/em><\/p>\n<p style=\"text-align: left;\">Influencer de la industria\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6988180268385779712\/\" target=\"_blank\" rel=\"noopener\">Julius Solaris<\/a>\u00a0Compartido en su resumen social de Break Free en IMEX America:\u00a0<strong>&#8220;Ve a lo grande o vete a casa. Sin lugar a dudas, el ganador absoluto del juego de exhibici\u00f3n fue encore con su activaci\u00f3n libre. Un viaje experimental monumental.<\/strong>\u00a0Podr\u00eda haber sido menos inteligente a veces con los seis c\u00f3digos QR para escanear, pero no importa. Aparecer con este nivel de valent\u00eda es importante. Te veo all\u00ed pensando: &#8220;\u00a1Pero deben haber gastado millones!&#8221;, Algunas cabinas pueden haber gastado incluso m\u00e1s que ellos, pero alinear la presencia con el mensaje lo es todo &#8220;.<\/p>\n<p style=\"text-align: left;\">Otros resultados:<\/p>\n<ul style=\"text-align: left;\">\n<li>M\u00e1s de 900 personas experimentaron la activaci\u00f3n libre en IMEX America.<\/li>\n<li>Nueve medios de comunicaci\u00f3n, incluidos\u00a0<a href=\"https:\/\/www.mpi.org\/blog\/article\/imex-america-2022-day-1-breaking-free\" target=\"_blank\" rel=\"noopener\">MPI<\/a>,\u00a0<a href=\"https:\/\/meetings.skift.com\/imex-america-2022-celebrates-meetings-comeback\/\">Skift<\/a>,\u00a0<a href=\"https:\/\/www.smartmeetings.com\/event\/145409\/imex-2022-pathways-to-clarity-showcased-sustainability-and-mental-wellness\" target=\"_blank\" rel=\"noopener\">Reuniones inteligentes<\/a>\u00a0y las reuniones de hoy, proporcionaron cobertura medi\u00e1tica del stand durante IMEX America.<\/li>\n<li>Encore alcanz\u00f3 los ocho objetivos comerciales de primer nivel, incluidos todos los principales medios de comunicaci\u00f3n de la industria, que proporcionar\u00e1n cobertura en Encore y su\u00a0<a href=\"https:\/\/www.mpi.org\/blog\/article\/imex-america-2022-day-1-breaking-free\" target=\"_blank\" rel=\"noopener\">MPI<\/a>\u00a0hasta el Q1 2023.<\/li>\n<li>Para profundizar la conexi\u00f3n entre la experiencia libre y los clientes de la industria, Encore est\u00e1 liberando una gu\u00eda de pensamiento de Break Free of Convencional con los cap\u00edtulos que se lanzar\u00e1n en noviembre y diciembre de 2022.<\/li>\n<li><a href=\"https:\/\/www.encoreglobal.com\/\">Bis<\/a>\u00a0Entreg\u00f3 con \u00e9xito el mensaje a los socios del lugar y a los participantes de reuniones y eventos de que es un importante socio de la industria que puede proporcionar soluciones de extremo a extremo, ofrecer experiencias transformadoras y ayudar a los profesionales de la industria a administrar los crecientes costos con sus soluciones innovadoras.<\/li>\n<\/ul>\n<h3 style=\"text-align: left;\">Continuando la conversaci\u00f3n<\/h3>\n<p style=\"text-align: left;\">Encore hace m\u00e1s que iniciar conversaciones. Tambi\u00e9n le importa caminar por la charla. Un ejemplo es sobre la sostenibilidad y c\u00f3mo Encore est\u00e1 profundizando su compromiso m\u00e1s all\u00e1 de ofrecer opciones sostenibles para la tecnolog\u00eda de eventos.<\/p>\n<p style=\"text-align: left;\">En toda la empresa, Encore est\u00e1 finalizando nuestra huella de emisiones de GEI Global 2021, por lo que tiene una l\u00ednea de base para poner objetivos, incluidos los que involucran nuestro inventario y operaciones en propiedad. Mirando hacia 2023, Encore pondr\u00e1 sus primeros camiones de veh\u00edculos el\u00e9ctricos (EV) en nuestra flota e instalar\u00e1 una granja solar en nuestras instalaciones estadounidenses m\u00e1s grandes en Washington, D.C. para compensar el consumo de energ\u00eda para esa ubicaci\u00f3n y devolver el exceso de energ\u00eda a la red.<\/p>\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/Spanish\/clean_break-free-imex-america-2022_trimmed.html\" alt=\"\" \/><\/p>\n<\/div>   <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image  wrap-video  wrap-image--fill  wrap-video--margin\" id=\"video-block_5c82a9dd63543e84d92168044f5dea8c\" data-pinnable><template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 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<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":6940,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"tags":[],"class_list":["post-8435","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Break Free: IMEX America 2022 | Encore\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/casos-de-estudio\/break-free-imex-america-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Break 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