{"id":8436,"date":"2022-01-03T16:33:00","date_gmt":"2022-01-03T16:33:00","guid":{"rendered":"https:\/\/encoremexico.wpenginepowered.com\/?post_type=case-study&#038;p=8436"},"modified":"2025-09-12T00:14:51","modified_gmt":"2025-09-12T00:14:51","slug":"pcma-convocando-a-los-lideres-22","status":"publish","type":"case-study","link":"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/casos-de-estudio\/pcma-convocando-a-los-lideres-22\/","title":{"rendered":"Pcma Convocando A Los L\u00edderes \u201922"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-mx.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Pcma Convocando A Los L\u00edderes \u201922<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_6bc91debba77584605ef092280387bd0\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Pcma Convocando A Los L\u00edderes \u201922<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">enero 03, 2022 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image  wrap-video  wrap-image--fill  wrap-video--margin\" id=\"video-block_6bc91debba77584605ef092280387bd0\" data-pinnable><template v-if=\"!isPlaying\"> <div class=\"play-btn\" @click=\"playVideoClick\"><svg width=\"18\" height=\"20\" viewBox=\"0 0 18 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M5.80014 2.30273C4.22495 1.3933 3.43658 0.938714 2.7903 1.00664C2.22659 1.06589 1.71495 1.36175 1.38178 1.82031C0.999943 2.34586 0.999943 3.25473 0.999943 5.07236L0.999942 14.7753C0.999942 16.5929 0.999942 17.5017 1.38178 18.0272C1.71495 18.4858 2.22659 18.7818 2.7903 18.841C3.43658 18.9089 4.22495 18.4545 5.80014 17.5451L14.2001 12.6953C15.7753 11.7859 16.5628 11.331 16.8271 10.7373C17.0576 10.2195 17.0576 9.62783 16.8271 9.11002C16.5629 8.51661 15.7754 8.06197 14.2016 7.15329L5.80014 2.30273Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg><\/div><\/template>  <div class=\"video-player\" ref=\"iframe\" data-vimeo-url=\"https:\/\/player.vimeo.com\/video\/861730284?h=3a9d5a821b&#038;badge=0&#038;autopause=0&#038;player_id=0&#038;app_id=58479\" data-vimeo-autoplay=\"true\" data-vimeo-muted=\"true\"><\/div> <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Objetivo<\/h3>\n<p>A PCMA le gusta elevar el list\u00f3n de lo que presentan cada a\u00f1o. Despu\u00e9s de todo, producir eventos para profesionales de eventos no es f\u00e1cil. A la complejidad se suma el hecho de que este es el primer a\u00f1o de Encore asociado con PCMA para producir este evento. Y la l\u00ednea de tiempo fue condensada. Encore ten\u00eda cuatro en lugar de once meses para sacudir las cosas y hacer las cosas de manera diferente.<\/p>\n<p><strong>Otros objetivos:<\/strong><\/p>\n<ul>\n<li>Crear una sensaci\u00f3n de intimidad y conexi\u00f3n entre la audiencia y los altavoces\/artistas<\/li>\n<li>Facilitar conexiones aut\u00e9nticas y rentables entre patrocinadores y participantes del evento<\/li>\n<li>Dise\u00f1e un espacio al aire libre que pueda facilitar las conversaciones, as\u00ed como las activaciones de patrocinadores, las comidas y las etapas educativas.<\/li>\n<\/ul>\n<h3>Soluci\u00f3n<\/h3>\n<p>Para acercar a la audiencia a los presentadores y artistas, Encore dise\u00f1\u00f3 un escenario principal central con una pista baja que permiti\u00f3 al talento &#8220;entrar&#8221; a la audiencia. Encore tambi\u00e9n construy\u00f3 una etapa lateral para que PCMA utilice para el entretenimiento y anuncios m\u00e1s tradicionales. Esta etapa lateral termin\u00f3 proporcionando una soluci\u00f3n din\u00e1mica para un desaf\u00edo de \u00faltima hora. Una semana antes de la carga, el mi\u00e9rcoles Keynote notific\u00f3 a PCMA que no pod\u00edan viajar y que solo pod\u00edan presentarse virtualmente. No contento con &#8220;zoom en&#8221; una persona tan importante, encore, tecnolog\u00eda instalada e iluminaci\u00f3n en la etapa lateral que permiti\u00f3 al altavoz presentar como un holograma. Y la posici\u00f3n del escenario permiti\u00f3 al equipo Encore &#8220;ocultar&#8221; la configuraci\u00f3n hasta la gran revelaci\u00f3n.<\/p>\n<p>Encore dise\u00f1\u00f3 estrat\u00e9gicamente su tecnolog\u00eda de visualizaci\u00f3n para aumentar el factor de emoci\u00f3n a medida que los participantes entraron al espacio principal colocando columnas de bienvenida LED en una formaci\u00f3n triangular. Esto no solo proporcion\u00f3 oportunidades de marca, sino que tambi\u00e9n canaliz\u00f3 el tr\u00e1fico alrededor de las posiciones centrales de la c\u00e1mara, creando una entrada m\u00e1s atractiva. Algunas de las caracter\u00edsticas audiovisuales \u00fanicas inclu\u00edan elementos esc\u00e9nicos digitales construidos con luces LED curvas, una mezcla de relaciones de aspecto tradicionales (16: 9) y no tradicionales (3: 1), luces LED y audio de calidad de concierto.<\/p>\n<p>Uno de los mayores desaf\u00edos de dise\u00f1o que enfrent\u00f3 Encore fue c\u00f3mo acomodar las comidas comunales concurrentes, las activaciones de patrocinador y las etapas educativas en el \u00e1rea masiva del paseo mar\u00edtimo. El problema principal ser\u00eda el ruido que podr\u00eda afectar negativamente la calidad de las activaciones del patrocinador, las oportunidades de redes informales y el compromiso del alumno. Encore resolvi\u00f3 este problema proporcionando auriculares. Estos auriculares permitieron que los altavoces de bis a micr\u00f3fono, pero transmitan el audio directamente a auriculares inal\u00e1mbricos. Eso elimin\u00f3 cualquier sonido de sonido de las etapas del espacio. Los auriculares tambi\u00e9n filtraron el ruido ambiental de las conversaciones del pasillo. Era una forma elegante de permitir a los participantes decidir si quer\u00edan establecer contactos con otros durante una comida, entrevistar a los vendedores potenciales, ponerse al d\u00eda con amigos o asistir a una sesi\u00f3n educativa, todo dentro del mismo espacio al aire libre.<\/p>\n<p>Entre las activaciones del patrocinador en el Promenade se encontraba una cabina de Encore. Fue la primera gran oportunidad para que Encore introduzca a los profesionales de eventos a su nueva identidad de marca y capacidades ampliadas. El departamento creativo de Encore dise\u00f1\u00f3 el stand y colabor\u00f3 \u200b\u200bcon Hargrove para construirlo y ejecutarlo. Un dise\u00f1o exterior din\u00e1mico atra\u00eda a los participantes en el interior, donde descubrieron pantallas interactivas y un entorno c\u00f3modo en el que pod\u00edan conectarse y refrescarse mientras aprenden sobre las soluciones de eventos de extremo a extremo de Encore.<\/p>\n<h3>Resultado<\/h3>\n<p>PCMA Convocating Leaders 22 atrajo a m\u00e1s de 2.500 profesionales de eventos de todo el mundo. Despu\u00e9s de presenciar la sesi\u00f3n de apertura con Paula Abdul, la configuraci\u00f3n de la etapa silenciosa, los gr\u00e1ficos de presentaci\u00f3n digital y la activaci\u00f3n din\u00e1mica de encore, los participantes siguieron preguntando: &#8220;\u00bfEncore realmente hizo todo eso?&#8221;<\/p>\n<p>La asociaci\u00f3n brind\u00f3 una oportunidad fant\u00e1stica para Encore y sus divisiones Hargrove y CSI para mostrar la diversidad de los servicios creativos, de producci\u00f3n y tecnolog\u00eda que ofrece a una audiencia que es dif\u00edcil de sorprender. Un elemento detr\u00e1s de escena impulsado por Encore Backstage Tours asegur\u00f3 que los estrategas de eventos digitales de PCMA pudieran aumentar su capacitaci\u00f3n con ejemplos pr\u00e1cticos.<\/p>\n<p>En general, la experiencia profundiz\u00f3 el encore y el compromiso de PCMA de ampliar la promesa de asociaci\u00f3n para eventos futuros.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/Spanish\/clean_pcma-convening-leaders-22_trimmed.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom decoration-auto\" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--1 position-left\" style=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"198\" height=\"139\" viewBox=\"0 0 198 139\" fill=\"none\"><path d=\"M95.436 92.7501L72.3226 115.866L95.436 138.982L118.549 115.866L95.436 92.7501Z\" fill=\"#00BFDE\"\/><path d=\"M49.2742 0.750226L-0.000610352 50.0303L49.2743 99.3103L98.5491 50.0303L49.2742 0.750226Z\" fill=\"#1B75BC\"\/><path d=\"M146.992 77.7501L132.434 92.3093L146.992 106.869L161.549 92.3093L146.992 77.7501Z\" fill=\"#A7549F\"\/><path d=\"M132.381 0.749976L106.213 26.9207L132.381 53.0913L158.549 26.9207L132.381 0.749976Z\" fill=\"#00BFDE\"\/><path d=\"M186.635 95.75L175.721 106.665L186.635 117.58L197.549 106.665L186.635 95.75Z\" fill=\"#1B75BC\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container\"> <div class=\"custom-html-container\"><hr><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"related-content-cards\" data-locked><div class=\"container\"><div class=\"related-content-cards__headline\">  <h2 class=\"title title--md\">Related Case Studies<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a 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