{"id":8519,"date":"2019-01-13T15:58:00","date_gmt":"2019-01-13T15:58:00","guid":{"rendered":"https:\/\/encoremexico.wpenginepowered.com\/?post_type=case-study&#038;p=8519"},"modified":"2025-10-23T00:31:33","modified_gmt":"2025-10-23T00:31:33","slug":"irse-para-el-otro-lado","status":"publish","type":"case-study","link":"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/casos-de-estudio\/irse-para-el-otro-lado\/","title":{"rendered":"Irse Para El Otro Lado"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-mx.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Irse Para El Otro Lado<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_f787cfc351137de465f8ca3c141b4197\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Go West\n<\/span><\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">enero 13, 2019 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image   wrap-image--fill  wrap-video--margin\" id=\"video-block_f787cfc351137de465f8ca3c141b4197\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Objetivo<\/h3>\n<p>Colaborando con los equipos de dise\u00f1o de eventos de Timewise y One West, FMAV de Encore tuvo la tarea de crear una experiencia inmersiva que agradeciera y acomodar\u00eda a presentadores de alto calibre y notas clave. El espacio deb\u00eda ser acogedor para los miembros de la audiencia y organizar de una manera que alentara las redes y la conversaci\u00f3n.<\/p>\n<h3>Soluci\u00f3n<\/h3>\n<h4>Dise\u00f1ando la habitaci\u00f3n principal<\/h4>\n<p>El equipo se reuni\u00f3 en la oficina de Edmonton para alinear y enmarcar una narrativa de eventos que refleja el valor que representa para los diversos interesados \u200b\u200bdel evento.<\/p>\n<p>Para lograr esta narraci\u00f3n, aplicamos varias estrategias de dise\u00f1o en la sala principal. En primer lugar, manipulamos la forma para romper la caja rectangular est\u00e1ndar de un espacio de eventos. Cumplido de 45 \u00b0, el dise\u00f1o cre\u00f3 una forma triangular con pantallas de video y drapeado impactante. La forma sirvi\u00f3 dos prop\u00f3sitos. Primero, para proporcionar un \u00e9nfasis en el escenario principal como punto focal. Y en segundo lugar, envolver a la audiencia como si las pantallas y la cortina los estuvieran abrazando de manera metaf\u00f3rica.<\/p>\n<p>Para reinventar la experiencia del escenario y complementar el \u00e1ngulo de la habitaci\u00f3n, FMAV dise\u00f1\u00f3 un escenario en forma de diamante que mantuvo a la audiencia cerca de la acci\u00f3n en el escenario mientras mantiene la altura del escenario por encima de 36 \u201dpara dar a los presentadores un aire de estrellato de roca.<\/p>\n<p>Usando una soluci\u00f3n de etapa FMAV, dise\u00f1amos una hoja de arce como un gui\u00f1o a nuestra orgullosa herencia canadiense. OneWest Event Design proporcion\u00f3 arreglos de asientos mixtos colocados estrat\u00e9gicamente para alentar la interacci\u00f3n de los asistentes entre s\u00ed. El asiento proporcion\u00f3 el dise\u00f1o perfecto para conectarse con contenido y conversaci\u00f3n fuera de las presentaciones en el escenario tambi\u00e9n.<\/p>\n<p>Para agregar a la sensaci\u00f3n de intimidad de la audiencia, FMAV dise\u00f1\u00f3 una trama de aparejo con l\u00edneas de armadura que se arrastran hacia la parte posterior de la habitaci\u00f3n. Esto cre\u00f3 un techo inferior con un estado de \u00e1nimo \u00edntimo al \u00e1rea de la audiencia mientras mantiene el escenario principal teatral. Para acentuar el rastrillo de la armadura, se instalaron asientos escalonados en la parte trasera de la habitaci\u00f3n, permitiendo a los asistentes obtener una l\u00ednea de visitas m\u00e1s alta, creando una experiencia \u00fanica desde ese punto de vista.<\/p>\n<p>Se hicieron algunas peque\u00f1as opciones de tecnolog\u00eda sutiles para habilitar y mejorar la conexi\u00f3n del asistente con los presentadores. Por ejemplo, se coloc\u00f3 una c\u00e1mara rob\u00f3tica en la esquina trasera del escenario cerca del punto de entrada del presentador. Permiti\u00f3 una toma de \u00e1ngulo inverso que captaba a los presentadores que ingresan y salen desde el escenario. Esta elecci\u00f3n de disparo en esencia &#8220;rompi\u00f3 la cuarta pared&#8221; que muestra a la audiencia una parte de la experiencia detr\u00e1s del escenario de la cual la mayor\u00eda de los asistentes son muy familiares. Tanto humaniz\u00f3 y energiz\u00f3 la llegada y la salida de cada presentador.<\/p>\n<p>Las pantallas de im\u00e1genes estaban orientadas al retrato para permitir una toma de cuerpo completo, lo que hace que el presentador sea de 16 &#8220;, mejorando la gravita y alimentando esa est\u00e9tica de&#8221; estrella de roca &#8220;.<\/p>\n<h3>Resultado<\/h3>\n<p>Todo esto se uni\u00f3 para lograr la narrativa del evento con gran efecto. Permitir que el dise\u00f1o de eventos Timewise, FMAV y OneWest contribuya en nuestras formas \u00fanicas crea comunidad, fomenta la innovaci\u00f3n y muestra nuestro orgullo mutuo del oeste de Canad\u00e1.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/Spanish\/clean_go-west_trimmed.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7-1200x802.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-Event.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-Event-1200x640.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-Event.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/FMAV-Go-West-2019-scaled-1.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7-1200x802.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-7.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-15.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-2019-16.jpg\" loading=\"lazy\" alt=\"Go West\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Go-West-Event.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source 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