{"id":8522,"date":"2014-04-21T22:20:41","date_gmt":"2014-04-21T22:20:41","guid":{"rendered":"https:\/\/encoremexico.wpenginepowered.com\/?post_type=case-study&#038;p=8522"},"modified":"2025-10-23T00:33:51","modified_gmt":"2025-10-23T00:33:51","slug":"reunion-de-ventas-y-marketing-globales-de-facebook","status":"publish","type":"case-study","link":"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/casos-de-estudio\/reunion-de-ventas-y-marketing-globales-de-facebook\/","title":{"rendered":"Reuni\u00f3n De Ventas Y Marketing Globales De Facebook"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-mx.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Reuni\u00f3n De Ventas Y Marketing Globales De Facebook<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: 140px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"single-resource-hero\" id=\"block_94c7b563349465f87a29a06d78680d56\" data-theme=\"midnight-elegance\"><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>Facebook Global Sales &amp; Marketing Meeting\n<\/span><\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">abril 21, 2014 <\/span>    <\/div><\/div><div class=\"col-12\"> <div class=\"wrap-image   wrap-image--fill  wrap-video--margin\" id=\"video-block_94c7b563349465f87a29a06d78680d56\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-768x512.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-450x300.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><h3>Objetivo<\/h3>\n<p>Facebook quer\u00eda celebrar su d\u00e9cimo aniversario a lo grande. Con 1400 asistentes esperados en su reuni\u00f3n mundial de ventas y marketing, Facebook nos pidi\u00f3 que transform\u00e1ramos el marqu\u00e9s Marriott en una extensi\u00f3n de su campus principal: la mejor experiencia de Facebook.<\/p>\n<p>Adem\u00e1s de la estrategia de dise\u00f1o, Facebook busc\u00f3 una videoconferencia y transmitir una transmisi\u00f3n en vivo del evento en alta definici\u00f3n.<\/p>\n<h3>Soluci\u00f3n<\/h3>\n<p>La reuni\u00f3n global de ventas y marketing de Facebook 2014 lleg\u00f3 con expectativas sin precedentes y elevadas. El gigante tecnol\u00f3gico estaba celebrando su d\u00e9cimo aniversario y en camino de cerrar m\u00e1s de $ 200 mil millones para fines de 2014.<\/p>\n<p>Celebrada en el Marriot Marquis San Francisco, aproximadamente 1.400 personas estaban programadas para asistir a la reuni\u00f3n global de abril. La tarea de Encore era elevar la reuni\u00f3n de una conferencia a una experiencia inolvidable, que abarca desde el sal\u00f3n de baile de la sesi\u00f3n general hasta las \u00e1reas comunes. El objetivo era dar a los asistentes la sensaci\u00f3n de que estaban f\u00edsicamente en el campus de Facebook.<\/p>\n<p>A lo largo de todo el proceso de planificaci\u00f3n y producci\u00f3n, Encore utiliz\u00f3 un enfoque de agencia para el cliente. Nuestros equipos de producci\u00f3n y servicios digitales desarrollaron dise\u00f1os impactantes, contenido y entregaron soluciones personalizadas para emular el campus de Facebook.<\/p>\n<h4>Mapeo de proyecci\u00f3n de la superficie m\u00faltiple<\/h4>\n<p>Una de las caracter\u00edsticas clave en el evento fue el set de escenario de m\u00faltiples paneles de 165 pies de ancho y su compuesto de materiales para reemplazar el campus de Facebook dentro del gran sal\u00f3n de baile. La estrategia esc\u00e9nica incluy\u00f3 elementos como las vigas de acero rojo que dieron la vista de las mismas caracter\u00edsticas arquitect\u00f3nicas que se encuentran en su oficina de Menlo Park, CA. Los paneles del escenario fueron mapeados de proyecci\u00f3n para mostrar interiores que encontrar\u00eda en el sitio y otros detalles notables en las oficinas de Facebook. Los paneles tambi\u00e9n acogen otras piezas de contenido creativo que cambiamos en diferentes momentos para complementar las presentaciones y los altavoces.<\/p>\n<h4>Elementos experimentales<\/h4>\n<p>El campus de Facebook cuenta con obras de arte coloridas, astutas y curadas. Nuestro equipo de servicios de producci\u00f3n pudo imitar este aspecto con la creaci\u00f3n de contenido, el dise\u00f1o esc\u00e9nico y ambiental, y las estaciones de acci\u00f3n tem\u00e1ticas en todo el vest\u00edbulo del sal\u00f3n de baile, incluidas las estaciones de selfies, un tablero de garabatos gigante y manteles de carnicer\u00eda y manteles durante las comidas.<\/p>\n<p>Apelando a m\u00faltiples sentidos, tambi\u00e9n reservamos un DJ para el entretenimiento en vivo. Nuestro equipo de servicios digitales pudo videoconferencia y transmitir el evento en alta definici\u00f3n, llevando el evento m\u00e1s all\u00e1 de las paredes del hotel.<\/p>\n<h3>Resultados<\/h3>\n<p>Los equipos globales de ventas y marketing de Facebook apreciaron el nivel de detalle que emulaba sus oficinas principales. Compartieron que era una experiencia especialmente memorable para los asistentes internacionales, tanto en el sitio como para los que se ajustaban de forma remota.<\/p>\n<p><img decoding=\"async\" src=\"file:\/\/\/Users\/andrearubash\/Desktop\/Content%20Translations\/Case%20Studies\/Spanish\/clean_facebook-global-sales-marketing-meeting_trimmed.html\" alt=\"\" \/><\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <section class=\"image-gallery\"><div class=\"swiper image-gallery-swiper\"><div class=\"swiper-wrapper\"> <div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-1.jpg\" loading=\"lazy\" alt=\"A large event hall filled with rows of empty chairs faces a stage with multiple projection screens showing vibrant images and social media logos, under blue and purple stage lighting.\"><\/picture><\/div><div class=\"swiper-slide\" data-pinnable><picture class=\"open-picture js-modal\" data-modal=\"enlarge-picture\" data-image=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" role=\"button\" aria-label=\"Enlarge Picture\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4-1200x800.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-facebook-global-sales-marketing-meeting-4.jpg\" loading=\"lazy\" alt=\"A large, modern indoor event space with colorful digital screens displaying artwork, cityscapes, and the Facebook logo. 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container--sm\"> <div class=\"related-content-cards\" data-locked><div class=\"container\"><div class=\"related-content-cards__headline\">  <h2 class=\"title title--md\">Related Case Studies<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/casos-de-estudio\/fiesta-en-el-parque\/\"><div class=\"card__image\"><picture><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-party-in-the-park-1-1200x800.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-party-in-the-park-1-768x512.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/02\/casestudy-party-in-the-park-1-1200x800.jpg\" loading=\"lazy\" alt=\"Fiesta En El Parque\"><\/picture><\/div><div class=\"card__text \"><h3 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