{"id":8386,"date":"2024-08-23T16:34:00","date_gmt":"2024-08-23T16:34:00","guid":{"rendered":"https:\/\/encoremexico.wpenginepowered.com\/?post_type=industry-insights&#038;p=8386"},"modified":"2025-09-05T21:07:30","modified_gmt":"2025-09-05T21:07:30","slug":"craft-contenido-de-eventos-convincentes-3-narraciones-imprescindibles","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/perspectivas-de-la-industria\/craft-contenido-de-eventos-convincentes-3-narraciones-imprescindibles\/","title":{"rendered":"Craft contenido de eventos convincentes: 3 narraciones imprescindibles"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-mx.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Craft contenido de eventos convincentes: 3 narraciones imprescindibles<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_a39669416e59eeec5458f6e08ad93f10\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>Craft contenido de eventos convincentes: 3 narraciones imprescindibles<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">agosto 23, 2024 <\/span> <div class=\"text\" data-pinnable><p>Capture la atenci\u00f3n, provoca curiosidad y deja una impresi\u00f3n duradera.<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_a39669416e59eeec5458f6e08ad93f10\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_presenter_on_stage_at_a_conf.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_presenter_on_stage_at_a_conf-1200x347.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_presenter_on_stage_at_a_conf-768x222.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_presenter_on_stage_at_a_conf-450x130.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_presenter_on_stage_at_a_conf.jpg\" loading=\"lazy\" alt=\"Encore presenter on stage at a conference\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><p>En el paisaje en constante cambio de hoy, la forma en que las personas consumen contenido han sufrido una r\u00e1pida transformaci\u00f3n. \u00bfQu\u00e9 significa esto para los profesionales de reuniones y eventos? Es probable que haya enfrentado desaf\u00edos \u00fanicos para capturar (y mantener) la atenci\u00f3n de su audiencia para ofrecer una experiencia memorable.<\/p>\n<p>Para abordar estos obst\u00e1culos, consideremos algunos hechos clave de la audiencia:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/encoremarketing_a_large_corporate.jpg\" alt=\"encore marketing a large corporate event\" \/><\/p>\n<ul>\n<li><strong>Atentamiento acortado en tramos:<\/strong> Con la proliferaci\u00f3n de tel\u00e9fonos inteligentes, la capacidad de atenci\u00f3n promedio del adulto ha disminuido significativamente. Alentar a los participantes a desconectarse de sus dispositivos se ha vuelto m\u00e1s desafiante que nunca.<\/li>\n<li><strong>Mayores expectativas de contenido:<\/strong> Cuando se trata del contenido de la multitud con el que las personas se involucran rutinariamente, como los programas de transmisi\u00f3n populares, incluso los episodios singulares tienen un valor de producci\u00f3n alt\u00e9rmico. Episodios de <a href=\"https:\/\/www.netflix.com\/title\/80025678\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>La corona<\/strong><\/a> cuesta un promedio de aproximadamente $ 13 millones y dramas de transmisi\u00f3n de alta gama como <a href=\"https:\/\/www.netflix.com\/title\/80057281\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Cosas m\u00e1s extra\u00f1as<\/strong><\/a> Ahora vea etiquetas de precio de $ 4 a $ 7 millones por episodio.<\/li>\n<li><strong>Mayores expectativas de contenido digerible:<\/strong> Gracias a plataformas como Tiktok, que ofrecen contenido hiper-objetivo de ritmo r\u00e1pido a cada uno de sus 1.67 mil millones de usuarios, la barra para el compromiso se establece incre\u00edblemente alto. Sus participantes expertos en tecnolog\u00eda est\u00e1n acostumbrados a encontrar, filtrar e interactuar inmediatamente con los medios seleccionados espec\u00edficamente para ellos por el algoritmo de la plataforma. Si desea ganar (\u00a1y mantener!) La atenci\u00f3n de los asistentes en el panorama digital actual, su contenido debe cumplir con sus mayores expectativas.<\/li>\n<\/ul>\n<p>Teniendo en cuenta el impacto de estas tendencias, se ha vuelto m\u00e1s dif\u00edcil entretener e involucrar a una audiencia y m\u00e1s f\u00e1cil que nunca de distraerlas.<\/p>\n<p>Entonces, \u00bfqu\u00e9 debe tener en cuenta para garantizar que su contenido sea convincente y tenga una influencia duradera en sus participantes?<\/p>\n<p>Siga leyendo para aprender ideas que puedan ayudarlo a revolucionar su narraci\u00f3n.<\/p>\n<p><a href=\"https:\/\/www.encore-mx.com\/contact-us\/\">\u00a1Charlemos sobre sus necesidades! <\/a> <img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/Image_3_EngagedAudience.jpg\" alt=\"Engaged Audience\" \/><\/p>\n<h3 data-pinnable=\"\">El compromiso es una m\u00e9trica que importa<\/h3>\n<p><a href=\"https:\/\/www.encore-mx.com\/event-planning-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Una encuesta reciente de Encore<\/strong><\/a> revel\u00f3 que los planificadores priorizan la participaci\u00f3n de los asistentes y la entrega avanzada de contenido. Para renovar su estrategia de contenido y recuperar los corazones y las mentes de su audiencia, aqu\u00ed hay tres enfoques poderosos a considerar:<\/p>\n<h3 data-pinnable=\"\">1. Cultivar la comunidad a trav\u00e9s del contenido<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/9-AAN_Header-Carousel_5_1200x700-768x449.jpg\" sizes=\"auto, (max-width: 178px) 100vw, 178px\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/9-AAN_Header-Carousel_5_1200x700-768x449.jpg 768w, https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/9-AAN_Header-Carousel_5_1200x700-450x263.jpg 450w, https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/9-AAN_Header-Carousel_5_1200x700.jpg 1200w\" alt=\"\" width=\"178\" height=\"104\" \/>\u00bfRecuerdas el desaf\u00edo de cubo de hielo viral, que uni\u00f3 a las personas en torno a una causa com\u00fan? Trajo ALS, y la misi\u00f3n de la Asociaci\u00f3n ALS, a la vanguardia de las mentes de los estadounidenses (y los tel\u00e9fonos).<\/p>\n<p>El contenido desarrollado en torno al desaf\u00edo de las redes sociales no solo llam\u00f3 la atenci\u00f3n, sino que tambi\u00e9n provoc\u00f3 una acci\u00f3n inmediatamente alcanzable.<\/p>\n<p>Participar era barato, f\u00e1cil (excepto que soporta la parte del agua helada), fascinante y, lo m\u00e1s importante, repetible. Mientras tanto, el llamado a la acci\u00f3n reuni\u00f3 a las personas en una comunidad para un objetivo compartido.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/04\/IceBucketChallenge.jpg\" alt=\"A group of people pour buckets of ice water over their heads outdoors, participating in the ALS Ice Bucket Challenge. Water splashes down as they react to the cold.\" \/><\/p>\n<h3 data-pinnable=\"\">2. Crea un hilo unificador con tu narraci\u00f3n<\/h3>\n<p>Su contenido debe tejer sin problemas una narraci\u00f3n convincente durante todo el viaje de los asistentes, desde el contacto inicial hasta las comunicaciones posteriores al evento. Sin embargo, evite generar contenido que simplemente comience y termine all\u00ed.<\/p>\n<p>Si bien el contenido en el escenario podr\u00eda ser el enfoque principal durante sus sesiones, para ofrecer mensajes verdaderamente resonantes, considere c\u00f3mo su programaci\u00f3n se vincula en conversaciones m\u00e1s amplias y continuas dentro de las comunidades de su audiencia.<\/p>\n<p>Al dise\u00f1ar contenido que sea relevante para sus participantes y lo que est\u00e1 sucediendo en el mundo que lo rodea, puede aprovechar su reuni\u00f3n como un cap\u00edtulo en un discurso mucho m\u00e1s grande y poderoso.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3  blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related 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