{"id":8759,"date":"2023-03-29T01:50:51","date_gmt":"2023-03-29T01:50:51","guid":{"rendered":"https:\/\/encoremexico.wpenginepowered.com\/?post_type=industry-insights&#038;p=8759"},"modified":"2025-10-23T20:14:08","modified_gmt":"2025-10-23T20:14:08","slug":"conectando-e-inspirando-personas-a-traves-de-eventos-que-transforman","status":"publish","type":"industry-insights","link":"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/perspectivas-de-la-industria\/conectando-e-inspirando-personas-a-traves-de-eventos-que-transforman\/","title":{"rendered":"Conectando e inspirando personas a trav\u00e9s de eventos que transforman\u00a0"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-mx.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>Conectando e inspirando personas a trav\u00e9s de eventos que transforman\u00a0<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"single-resource-hero\" id=\"block_220b8ccb29416fcc7eb086dfdf6959d5\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes shapes--bottom\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-lg-5\"><div class=\"resource-hero__content text--left\"> <h1 class=\"title headline\" data-pinnable>Conectando e inspirando personas a trav\u00e9s de eventos que transforman\u00a0<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">marzo 29, 2023 <\/span> <div class=\"text\" data-pinnable><p data-start=\"57\" data-end=\"472\">En el mundo actual de la producci\u00f3n de eventos, m\u00e1s que seguir tendencias, el verdadero valor est\u00e1 en <strong data-start=\"159\" data-end=\"214\">escuchar al cliente y hacer las preguntas correctas<\/strong> para descubrir qu\u00e9 desea comunicar. El \u00e9xito de un evento extraordinario radica en <strong data-start=\"298\" data-end=\"330\">contar una historia poderosa<\/strong>, capaz de conectar con los asistentes a trav\u00e9s de una <strong data-start=\"385\" data-end=\"415\">experiencia multisensorial<\/strong> que combine elementos visuales, sonoros y emocionales.<\/p>\n<p data-start=\"474\" data-end=\"892\">Hoy, los participantes buscan algo m\u00e1s que informaci\u00f3n: quieren <strong data-start=\"538\" data-end=\"568\">sentirse parte del mensaje<\/strong>. Por eso, integrar la tecnolog\u00eda como un medio para compartir y <strong data-start=\"633\" data-end=\"667\">crear contenidos con prop\u00f3sito<\/strong> se ha vuelto esencial. En definitiva, los eventos tienen el poder de <strong data-start=\"737\" data-end=\"782\">transformar personas y cambiar paradigmas<\/strong>, y los productores somos el puente que hace posible amplificar esos mensajes que inspiran y generan cambio.<\/p>\n<\/div>   <\/div><\/div><div class=\"col-lg-7\"> <div class=\"wrap-image   wrap-image--fill \" id=\"video-block_220b8ccb29416fcc7eb086dfdf6959d5\" data-pinnable>  <picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/10\/encore_34-scaled-1.webp\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/10\/encore_34-scaled-1-1200x900.webp\" type=\"image\/webp\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/10\/encore_34-scaled-1-768x576.webp\" type=\"image\/webp\"><source srcset=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/10\/encore_34-scaled-1-450x338.webp\" type=\"image\/webp\"><img decoding=\"async\" src=\"https:\/\/www.encore-mx.com\/wp-content\/uploads\/2025\/10\/encore_34-scaled-1.jpg\" loading=\"lazy\" alt=\"\"><\/picture>   <\/div><\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n\n<div class=\"custom-row \">\n    <div class=\"container \">\n        <div class=\"row\">\n\n<div class=\"col-md-7 col-lg-8 col-xl-9 \">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block \" > <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\">  <div class=\"text\" data-pinnable><ol class=\"wp-block-list\" start=\"1\">\n<li><strong>\u00bfCu\u00e1les son las tendencias que existen hoy en d\u00eda en el mercado?<\/strong><\/li>\n<\/ol>\n<p>M\u00e1s all\u00e1 de pensar en tendencias, considero que lo m\u00e1s importante como productores de eventos es escuchar a nuestros clientes y \u201c<strong><em>hacer las preguntas correctas\u201d<\/em><\/strong>\u00a0para descubrir qu\u00e9 es lo que quieren transmitir durante sus reuniones.<\/p>\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>\u00bfCu\u00e1l consideras que es el \u00e9xito para lograr un evento extraordinario?<\/strong><\/li>\n<\/ol>\n<p>El \u00e9xito de las reuniones o eventos es ayudar a nuestros clientes a transmitir su idea a trav\u00e9s de una experiencia contando una historia (\u201c<strong><em>story telling\u201d<\/em><\/strong>)<\/p>\n<p>Es muy importante entender que los asistentes tienen cada vez menos rango de atenci\u00f3n, tienen acceso a demasiada informaci\u00f3n y conocen muy bien su mercado, por lo que debemos de incluir elementos visuales de alto impacto, producci\u00f3n sonora, para generar una experiencia multisensorial.<\/p>\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Adem\u00e1s de hacer las preguntas correctas, contar una muy buena historia, \u00bfcu\u00e1l ser\u00eda un tercer factor clave que hay que tomar en cuenta al momento de hacer eventos que transforman?<\/strong><\/li>\n<\/ol>\n<p>Impactar a nuestros clientes es cada vez m\u00e1s dif\u00edcil. Por lo que hay que integrar las emociones, involucrar a los participantes para que quieran estar ah\u00ed y se sientan identificados con el mensaje que se quiere transmitir.<\/p>\n<p>El utilizar la tecnolog\u00eda como ese medio para compartir es lo que nos toca como productores; no solo somos la compa\u00f1\u00eda que pone una pantalla y una bocina, somos especialistas que acompa\u00f1amos al cliente en su viaje para ayudarlos a transmitir su mensaje.<\/p>\n<p>Hoy el participante ya no quiere leer o escuchar lo de siempre, quiere ir m\u00e1s all\u00e1, por lo tanto, \u201c<strong><em>la creaci\u00f3n de contenidos\u201d<\/em><\/strong>\u00a0es un factor de suma importancia. El contenido debe buscar cambiar el mundo; quiz\u00e1 se oye muy rom\u00e1ntico, pero es una realidad.<\/p>\n<p><strong>\u00bfCon qu\u00e9 palabras cerramos esta pl\u00e1tica?<\/strong><\/p>\n<p>Los eventos cambian paradigmas, transforman personas, hacen conexiones, y quien proporciona la tecnolog\u00eda para que esto sea esto posible, somos nosotros. Somos un conducto que, a trav\u00e9s de nuestra gente, nuestro equipo y el contenido que creamos, nos permite ayudar a amplificar el mensaje de aquellos que quieren cambiar el mundo.<\/p>\n<\/div><\/div><\/div><\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-md-5 col-lg-4 col-xl-3  blog-sidebar\">\n    <div class=\"acf-innerblocks-container\">\n<div class=\"custom-block padding--bottom \" > <div class=\"related-blog-post\" data-locked><div class=\"container\"><div class=\"related-blog-post__headline\"><h2 class=\"title title--md\">Related Blogs<\/h2><\/div><div class=\"cards-grid\"><div class=\"card\"><a href=\"https:\/\/www.encore-mx.com\/es\/recursos-para-la-planificacion-de-eventos\/perspectivas-de-la-industria\/perspectivas-de-la-industria\/el-poder-transformador-de-la-luz-iluminando-lo-que-importa-con-la-iluminacion-para-eventos\/\"><div class=\"card__text\"><h3 class=\"title title--xs\">El poder transformador de la luz: iluminando lo que importa con la iluminaci\u00f3n 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