{"id":8576,"date":"2024-01-08T18:16:00","date_gmt":"2024-01-08T18:16:00","guid":{"rendered":"https:\/\/encoremexico.wpenginepowered.com\/?post_type=newsroom&#038;p=8576"},"modified":"2025-09-12T16:04:07","modified_gmt":"2025-09-12T16:04:07","slug":"2024-outlook-investigacion-e-insights-que-impulsan-la-industria-de-los-eventos","status":"publish","type":"newsroom","link":"https:\/\/www.encore-mx.com\/es\/acerca-de\/sala-de-prensa\/2024-outlook-investigacion-e-insights-que-impulsan-la-industria-de-los-eventos\/","title":{"rendered":"2024 Outlook: Investigaci\u00f3n e Insights que impulsan la industria de los eventos"},"content":{"rendered":"<div class=\"custom-block padding--bottom \" > <div class=\"breadcrumb-container\"><div class=\"container\"><nav class=\"breadcrumb\"><div class=\"breadcrumb__home\"><a href=\"https:\/\/www.encore-mx.com\/es\/\"><span class=\"breadcrumb__home__icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M12.1919 7.02537C12.0673 6.99154 11.9325 6.99154 11.8079 7.02537C11.7896 7.03034 11.7359 7.04697 11.5943 7.14418C11.4414 7.24911 11.2514 7.40082 10.9417 7.64961L7.1004 10.7346C6.73765 11.026 6.70113 11.0657 6.68057 11.0936C6.64692 11.139 6.62568 11.1841 6.61376 11.226L6.61333 11.2279C6.61333 11.2279 6.61235 11.2327 6.6115 11.2386C6.60971 11.2509 6.60718 11.2733 6.60506 11.3128C6.60033 11.4008 6.6 11.517 6.6 11.7234V17H9.4V15.0628C9.4 13.6205 10.6465 12.5943 12 12.5943C13.3535 12.5943 14.6 13.6205 14.6 15.0628V17H17.4V11.7234C17.4 11.5175 17.3996 11.4012 17.3948 11.3135C17.3927 11.2742 17.3901 11.2517 17.3883 11.2393C17.3874 11.2333 17.3864 11.2283 17.3864 11.2283L17.3859 11.226C17.3734 11.1821 17.352 11.1373 17.3197 11.0936C17.2991 11.0658 17.2626 11.0261 16.8998 10.7346L13.0598 7.65062C12.7496 7.40152 12.5593 7.24956 12.4062 7.14448C12.2643 7.0471 12.2104 7.03038 12.1919 7.02537ZM19.4 17V11.7234C19.4 11.699 19.4 11.6744 19.4001 11.6498C19.4007 11.3339 19.4013 11.0009 19.3094 10.6784C19.2298 10.3987 19.0999 10.1372 18.9277 9.9043C18.7319 9.63963 18.4719 9.43143 18.2108 9.22229C18.1912 9.20663 18.1717 9.19097 18.1521 9.17528L14.2876 6.07159C14.0103 5.84887 13.7608 5.64843 13.5378 5.49541C13.297 5.33019 13.0335 5.18143 12.7159 5.09521C12.2482 4.96826 11.7517 4.96826 11.284 5.09521C10.9665 5.1814 10.7031 5.33011 10.4626 5.49518C10.2401 5.64788 9.99113 5.84782 9.71468 6.06987L5.84804 9.17528C5.8286 9.19089 5.80915 9.20647 5.78971 9.22204C5.52834 9.43135 5.26837 9.63955 5.07256 9.9043C4.90155 10.1355 4.7704 10.3967 4.69019 10.6784C4.59861 11.0001 4.59927 11.3329 4.5999 11.6467C4.59995 11.6724 4.6 11.698 4.6 11.7234V17H4C3.44772 17 3 17.4477 3 18C3 18.5523 3.44772 19 4 19H20C20.5523 19 21 18.5523 21 18C21 17.4477 20.5523 17 20 17H19.4ZM12.6 17V15.0628C12.6 14.883 12.4138 14.5943 12 14.5943C11.5862 14.5943 11.4 14.883 11.4 15.0628V17H12.6Z\" fill=\"#1F1646\"\/><\/svg> <\/span><span class=\"breadcrumb__home__name\">Home <\/span><\/a><span class=\"delimiter\">\/<\/span><\/div><div class=\"breadcrumb__parents\"> <button class=\"text breadcrumb__parents__menu\">&#8230; &nbsp;\/<\/button><\/div><div class=\"breadcrumb__dropdown shadow\"><\/div><div class=\"breadcrumb__current\"><span>2024 Outlook: Investigaci\u00f3n e Insights que impulsan la industria de los eventos<\/span><\/div><\/nav><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" > <div class=\"single-resource-hero\" id=\"block_6da1a878ac66cf6a37887c4b81e17ae5\" data-theme=\"midnight-elegance\"><div class=\"wrap-shapes\"><div class=\"container\"><div class=\"shapes\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\"var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div><div class=\"container container--sm\"><div class=\"row align-center justify-between mobile-reverse\"><div class=\"col-12\"><div class=\"resource-hero__content\"> <h1 class=\"title headline\" data-pinnable>2024 Outlook: Investigaci\u00f3n e Insights que impulsan la industria de los eventos<\/h1>  <span class=\"eyebrow eyebrow--sm resource-hero__content__date\">enero 08, 2024 <\/span> <div class=\"text\" data-pinnable><div>\n<p style=\"text-align: left;\"><strong>San Diego, CA, 8 de enero de 2024\u00a0<\/strong>&#8211; Live de PCMA Convocating Leaders 2024, Encore est\u00e1 compartiendo informaci\u00f3n clave de investigaci\u00f3n que los profesionales de las reuniones necesitan saber, que incluyen:<\/p>\n<ul style=\"text-align: left;\">\n<li>Expectativas hoteleras para el crecimiento de eventos en 2024<\/li>\n<li>C\u00f3mo los profesionales de la reuni\u00f3n est\u00e1n da\u00f1ando los presupuestos de este a\u00f1o<\/li>\n<li>C\u00f3mo conocer a los profesionales de la reuni\u00f3n est\u00e1n pensando en medir el impacto de los eventos en su organizaci\u00f3n<\/li>\n<li>C\u00f3mo la industria est\u00e1 definiendo eventos &#8220;inmersivos&#8221; y &#8220;atractivos&#8221;<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Adem\u00e1s, Encore est\u00e1 compartiendo ideas seleccionadas de la investigaci\u00f3n patentada con la firma l\u00edder de investigaci\u00f3n global, Kantar, sobre c\u00f3mo la industria del evento puede adaptarse a las expectativas cambiantes de los profesionales de negocios para garantizar un mayor impacto en los eventos.<\/p>\n<\/div>\n<div style=\"text-align: left;\"><\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Oportunidades de entrevista con Ben Erwin:<\/h3>\n<div>\n<ul>\n<li>Liderazgo de liderazgo: asociarse con\u00a0<a href=\"https:\/\/www.greatplacetowork.com\/\">Gran lugar para trabajar \u2122<\/a><\/li>\n<li>Estrategias de la fuerza laboral: crecimiento a trav\u00e9s del prop\u00f3sito de poner el prop\u00f3sito y nuestros m\u00e1s de 12,000 miembros del equipo al frente de nuestra historia<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Perspectiva del presupuesto: las cosas se ven bien para la mayor\u00eda de las organizaciones<\/h3>\n<div>\n<ul>\n<li>Para los planificadores de la asociaci\u00f3n, el 44% espera un aumento del presupuesto a\u00f1o tras a\u00f1o, mientras que el 44% espera permanecer estable y solo el 12% espera una disminuci\u00f3n.\n<ol>\n<li>Accesorios<\/li>\n<li>Entretenimiento<\/li>\n<li>Eventos fuera del sitio<\/li>\n<li>Tecnolog\u00eda AV en la habitaci\u00f3n<\/li>\n<li>Comida y bebida<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>Situtan los datos de ROI como la herramienta m\u00e1s \u00fatil para justificar la tecnolog\u00eda AV\/gasto de producci\u00f3n.<\/p>\n<p>&#8220;Cuando se le desaf\u00eda a demostrar el valor de ciertas inversiones, nuestro objetivo es trabajar con todos los clientes por adelantado en el dise\u00f1o de la soluci\u00f3n y el evento para alinear esas opciones con los objetivos de su organizaci\u00f3n para el evento&#8221;, dijo Annette Moody, SVP de producci\u00f3n, encore.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>\u00bfC\u00f3mo se definen los planificadores de reuniones inmersivos y atractivos? La tecnolog\u00eda central juega un papel importante<\/h3>\n<div>\n<p>Las ideas clave de la investigaci\u00f3n patentada de Encore apuntan a la tecnolog\u00eda inmersiva como una prioridad clave para los planificadores este a\u00f1o. Los elementos que fomentan las conexiones emocionales, el entusiasmo, la colaboraci\u00f3n y la participaci\u00f3n activa pueden aumentar la concentraci\u00f3n, agudizar el enfoque y formar una impresi\u00f3n duradera del evento. La tecnolog\u00eda inmersiva y la participaci\u00f3n impactante de impactantes impactantes que generan valor a la organizaci\u00f3n.<\/p>\n<ul>\n<li>Es probable que el 93% de los planificadores usen tecnolog\u00eda inmersiva para involucrar a los asistentes<\/li>\n<li>El 85% de los planificadores cree que las experiencias inmersivas fomentan una mayor participaci\u00f3n de los asistentes<\/li>\n<li>El 83% piensa que la tecnolog\u00eda que ofrece experiencias inmersivas mejorar\u00eda su ROI de eventos<\/li>\n<\/ul>\n<p>Cuando se les pregunt\u00f3 sobre los principales planificadores de tecnolog\u00eda y elementos de producci\u00f3n est\u00e1n encontrando el mayor valor en la creaci\u00f3n de entornos atractivos, esto es lo que compartieron.<\/p>\n<ul>\n<li>Elementos de iluminaci\u00f3n b\u00e1sicos, que incluyen iluminaci\u00f3n de etapas, gobos, iluminaci\u00f3n LED &#8211; 61%<\/li>\n<li>Muros LED, monitores o t\u00f3tems &#8211; 52%<\/li>\n<li>Decoraci\u00f3n esc\u00e9nica &#8211; 50%<\/li>\n<li>M\u00fasica de fondo, agujeros o efectos de sonido: 48%<\/li>\n<\/ul>\n<p>Los planificadores de la asociaci\u00f3n clasifican la iluminaci\u00f3n b\u00e1sica, la m\u00fasica, el audio\/micr\u00f3fonos esc\u00e9nicos y actualizados \u00fanicos como sus principales selecciones para entornos m\u00e1s atractivos.<\/p>\n<p>&#8220;Estas ideas ilustran que las simples adiciones de producci\u00f3n pueden transformar dr\u00e1sticamente un entorno de eventos. Si bien algunos pueden pensar que un evento inmersivo o atractivo es algo que solo requiere innovaciones tecnol\u00f3gicas de vanguardia, o solo los mayores presupuestos, existe una gran cantidad de posibilidades creativas disponibles con la tecnolog\u00eda f\u00e1cilmente a nuestra disposici\u00f3n&#8221;, dijo Annette Moody, Producci\u00f3n SVP, Encore. &#8220;Un enfoque para Encore este a\u00f1o est\u00e1 apoyando a los profesionales de reuniones en su misi\u00f3n de crear eventos m\u00e1s significativos e impactantes con sus elecciones tecnol\u00f3gicas&#8221;.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Oportunidades de entrevista con Annette Moody:<\/h3>\n<div>\n<ul>\n<li>La propuesta de valor para la tecnolog\u00eda de eventos<\/li>\n<li>Educaci\u00f3n sobre los costos de tecnolog\u00eda de eventos: la historia, el modelo de negocio, los entresijos de las estructuras de precios para la tecnolog\u00eda de eventos, Internet, el aparejo y la distribuci\u00f3n de energ\u00eda<\/li>\n<li>Consejos de presupuesto y soluciones para presupuestos ajustados<\/li>\n<li>Tecnolog\u00eda nueva y no tan nueva que puede elevar su evento<\/li>\n<li>Escala de experiencias inmersivas y atractivas para peque\u00f1as reuniones a grandes eventos<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>M\u00e1s planificadores de asociaci\u00f3n miden ROE en comparaci\u00f3n con sus hom\u00f3logos corporativos<\/h3>\n<div>\n<ul>\n<li>Dos de 3 planificadores de eventos tienen la tarea de medir el ROI<\/li>\n<li>Poco m\u00e1s de la mitad de los planificadores tienen la tarea de medir el ROE (retorno de la experiencia)<\/li>\n<li>M\u00e1s planificadores de asociaci\u00f3n tienen la tarea de medir ROE, en comparaci\u00f3n con su corporativa y 3<sup>rd<\/sup>\u00a0contrapartes de fiesta<\/li>\n<\/ul>\n<p>Si bien la mayor\u00eda de los planificadores de asociaci\u00f3n que dieron respuestas profundas en la encuesta informaron que est\u00e1n midiendo predominantemente la retroalimentaci\u00f3n de los asistentes y la percepci\u00f3n del evento, otros se\u00f1alaron que est\u00e1n midiendo la retenci\u00f3n de las sesiones educativas, junto con los clics de la p\u00e1gina de destino, los clics en las redes sociales, las tasas de retorno de los asistentes y el ingreso de patrocinio a\u00f1o tras a\u00f1o.<\/p>\n<p>&#8220;Los resultados medibles siempre han sido la columna vertebral de los eventos exitosos. Donde tenemos la oportunidad como industria de crecer es identificar KPI m\u00e1s espec\u00edficos para el mayor impacto organizacional. \u00bfC\u00f3mo podemos crecer m\u00e1s all\u00e1 de la satisfacci\u00f3n general y comprender si hemos hecho conexiones m\u00e1s profundas con la programaci\u00f3n social, los aprendizajes valiosos con el contenido y el mayor inter\u00e9s en la participaci\u00f3n de la asociaci\u00f3n m\u00e1s all\u00e1 de lo mismo?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Adaptando al Zeitgeist: ideas que impulsar\u00e1n los eventos de dise\u00f1o para el impacto en 2024 y m\u00e1s all\u00e1<\/h3>\n<div>\n<p>Hay mucha discusi\u00f3n reciente en la comunidad de eventos de que nuestro mundo ha cambiado a una velocidad sin precedentes, y necesitamos innovar c\u00f3mo creamos eventos impactantes.\u00a0 Esa premisa impuls\u00f3 a Encore hacer una investigaci\u00f3n en profundidad con la firma de investigaci\u00f3n l\u00edder mundial, Kantar, para analizar las prioridades y desaf\u00edos que enfrentan los propietarios de eventos. Lo que descubrimos fueron poderosas ideas sobre la experiencia humana en los eventos. Desde economistas y antrop\u00f3logos hasta futuristas y CEO, la investigaci\u00f3n rastrea cambios macro medibles y sostenidos en la cultura y valida esas tendencias m\u00e1s amplias para la industria de los eventos. La investigaci\u00f3n culmin\u00f3 con entrevistas de &#8220;paisaje urbano&#8221; con profesionales de todo el mundo para comprender sus actitudes, valores, prioridades y necesidades, y fue seguido con informaci\u00f3n directa de los clientes de los profesionales de las reuniones.<\/p>\n<p>Desde la expectativa del consumidor de larga data de tener una experiencia personalizada y personalizada hasta un sistema de valores mayor en torno al bienestar social e inclusi\u00f3n, las tendencias clave en torno a las personas y los comportamientos, as\u00ed como la tecnolog\u00eda y las actitudes sobre el medio ambiente respaldan las ideas.<\/p>\n<p>Encore ha aprovechado este cuerpo de trabajo para asesorar a la industria sobre c\u00f3mo\u00a0<em>Dise\u00f1o para el impacto<\/em>&#8211; La pr\u00e1ctica de optimizar la experiencia del evento para ofrecer los mejores resultados para su organizaci\u00f3n. La investigaci\u00f3n tambi\u00e9n gu\u00eda una hoja de ruta de productos que alinea nuestra tuber\u00eda de soluciones tecnol\u00f3gicas a los cambios en la cultura empresarial.<\/p>\n<p>&#8220;Una de las ideas definitorias que impact\u00f3 las actitudes en todas las \u00e1reas de la vida fue que el 69% de los adultos globales creen que la&#8221; humanidad &#8220;, la b\u00fasqueda para conectarse con personas reales, es un valor personal extremadamente o muy importante. C\u00f3mo nos acercamos a la entrega de las conexiones y reconocer nuestra humanidad a trav\u00e9s de eventos es clave para el futuro&#8221;, dijo Higgins. A continuaci\u00f3n se presentan solo algunos principios centrales de la investigaci\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Insight #1: Los profesionales de negocios est\u00e1n interesados \u200b\u200ben la amplitud de valor que un evento tiene para ellos mismos, su organizaci\u00f3n, sus comunidades y la sociedad en general.<\/h3>\n<div>\n<p><strong>Apuesta estrat\u00e9gica:\u00a0<\/strong>&#8220;Debido a que nuestro mayor sentido colectivo de la humanidad es lo que impulsa tanto de c\u00f3mo experimentamos el mundo en este momento, es obvio que los eventos en persona continuar\u00e1n siendo el impulsor de nuestra industria. Donde vemos que el futuro cercano va es en c\u00f3mo la tecnolog\u00eda fomenta la comunidad en el ciclo de vida completo de un calendario de eventos, entrega una mayor educaci\u00f3n, exposici\u00f3n y conexi\u00f3n para una organizaci\u00f3n&#8221;, dijo Higgins, SVP comercial en Encore.<\/p>\n<p><strong>Razones para creer:<\/strong><\/p>\n<ul>\n<li>El 74% de los adultos globales cree que las empresas tienen la responsabilidad de hacer que la sociedad sea m\u00e1s justa<\/li>\n<li>El 39% informa que &#8220;ser memorable&#8221; es la segunda prioridad m\u00e1s importante para los eventos<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Insight #2: La pertenencia e inclusi\u00f3n en los eventos no es negociable.<\/h3>\n<div>\n<p><strong>Apuesta estrat\u00e9gica:\u00a0<\/strong>&#8220;Los planificadores de eventos est\u00e1n formando r\u00e1pidamente los h\u00e1bitos y la rutina para garantizar la diversidad, la equidad, la inclusi\u00f3n y la accesibilidad en los eventos, y si no es as\u00ed, este es su a\u00f1o para comenzar. Pronto, vemos que los h\u00e1bitos de fomentar Deib, una naturaleza m\u00e1s amplia, asegurando que la pertenencia sea el precio de la pertenencia.<\/p>\n<p>Entrada para organizaciones, y no una ocurrencia tard\u00eda \u201d, dijo Higgins.<\/p>\n<p><strong>Razones para creer:<\/strong><\/p>\n<ul>\n<li>El 52% de los adultos mundiales creen que pertenece, la sensaci\u00f3n de ser parte de un lugar o un grupo, es un valor personal extremadamente o muy importante.<\/li>\n<li>El 32% de los adultos mundiales cree que &#8220;conectarse con otros&#8221; es una prioridad principal para los eventos, detr\u00e1s de &#8220;ser memorable&#8221;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Insight #3: Los profesionales continuar\u00e1n exigiendo flexibilidad en c\u00f3mo asisten al trabajo y los eventos, as\u00ed como c\u00f3mo consumen informaci\u00f3n y red.<\/h3>\n<div>\n<p><strong>Apuesta estrat\u00e9gica:\u00a0<\/strong>&#8220;Atr\u00e1s quedaron los d\u00edas de una talla \u00fanica para tantos aspectos de la vida&#8221;, dijo Higgins. \u201cPara eventos que significan ser creativo con el uso del espacio y el tiempo para dise\u00f1ar programas, espacios y eventos<\/p>\n<p>Marketing que atrae a los asistentes con opciones de opci\u00f3n m\u00faltiple y el poder de controlar su experiencia. Capitalizar la personalizaci\u00f3n de la experiencia en cada punto de contacto de eventos tambi\u00e9n crear\u00e1 resiliencia de eventos contra intereses en conflicto de los asistentes &#8220;.<\/p>\n<p><strong>Razones para creer:<\/strong><\/p>\n<ul>\n<li>El 32% de los adultos mundiales cree que &#8220;conectarse con otros&#8221; es una prioridad principal para los eventos, detr\u00e1s de &#8220;ser memorable&#8221;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: left;\">\n<div>\n<div>\n<div>\n<div>\n<h3>Oportunidad de entrevista con Tara Higgins:<\/h3>\n<div>\n<ul>\n<li>Cambio de impulso empresarial y cultural en eventos<\/li>\n<li>La importancia de la estrategia y el dise\u00f1o para impactar<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n<div>\n<h3 style=\"text-align: left;\">Acerca de Encore<\/h3>\n<div>\n<p style=\"text-align: left;\">Encore crea experiencias memorables que involucran y transforman a las organizaciones. Como l\u00edder global de eventos en persona, h\u00edbridos y virtuales, el equipo de innovadores y expertos en buce ofrece resultados reales<\/p>\n<p style=\"text-align: left;\">A trav\u00e9s de la estrategia de eventos, el dise\u00f1o, la tecnolog\u00eda, la producci\u00f3n y las soluciones digitales. Encore opera en m\u00e1s de 20 pa\u00edses de Am\u00e9rica del Norte, Europa, Medio Oriente, Australia y Asia Pac\u00edfico. Es el<\/p>\n<p style=\"text-align: left;\">Socio de confianza de elecci\u00f3n para m\u00e1s de 2.100 hoteles y lugares de estreno en todo el mundo. La compa\u00f1\u00eda tiene su sede en Schiller Park, Illinois, dentro del \u00e1rea metropolitana de Chicago.<\/p>\n<p style=\"text-align: left;\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>   <\/div><\/div><div class=\"col-12\"> <\/div><\/div><\/div><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--sm\" data-pinnable>Interview opportunities with Ben Erwin:<\/h3>  <div class=\"text\" data-pinnable><ul>\n<li>Leadership learnings: Partnering with\u00a0<a href=\"https:\/\/www.greatplacetowork.com\/\">Great Place to Work \u2122<\/a><\/li>\n<li>Workforce strategies: Growth through putting purpose and our 12,000+ team members at the front of our story<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Budget Outlook: Things Look Good for Most Organizations<\/h3>  <div class=\"text\" data-pinnable><ul>\n<li>For association planners, 44% expect a budget increase year over year, while 44% expect to remain flat and just 12% expect a decrease.Corporate and third-party planners report they are less likely than association planners to cut their AV spending over other budget items.Planners rank these areas as the most difficult investments to justify to stakeholders:\n<ol>\n<li>Props<\/li>\n<li>Entertainment<\/li>\n<li>Offsite events<\/li>\n<li>In-room AV technology<\/li>\n<li>Food and beverage<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p>They site ROI data as the most helpful tool to justify AV technology\/production spend.<\/p>\n<p>\u201cWhen challenged with demonstrating the value of certain investments we aim to work with all customers up front in the solution and event design to align those choices with their organization\u2019s objectives for the event,\u201d said Annette Moody, SVP of Production, Encore.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>How Do Meeting Planners Define Immersive and Engaging? Core Technology Plays a Big Role<\/h3>  <div class=\"text\" data-pinnable><p>Key insights from Encore\u2019s proprietary research point to immersive technology as a key priority for planners this year. Elements that foster emotional connections, enthusiasm, collaboration, and active participation can increase concentration, sharpen focus, and form a lasting impression from the event. Immersive technology and impactful content drive engagement that brings value to the organization.<\/p>\n<ul>\n<li>93% of planners are likely to use immersive technology to engage attendees<\/li>\n<li>85% of planners believe that immersive experiences foster greater attendee engagement<\/li>\n<li>83% think the technology that delivers immersive experiences would enhance their event ROI<\/li>\n<\/ul>\n<p>When asked about the top technology and production elements planners are finding the most value in the creation of engaging environments, here is what they shared.<\/p>\n<ul>\n<li>Basic lighting elements, including stage lighting, GOBOS, LED uplighting \u2013 61%<\/li>\n<li>LED walls, monitors or totems \u2013 52%<\/li>\n<li>Scenic d\u00e9cor \u2013 50%<\/li>\n<li>Background music, stingers or sound effects \u2013 48%<\/li>\n<\/ul>\n<p>Association planners rank basic lighting, music, unique scenic and upgraded audio\/microphones as their top selections for more engaging environments.<\/p>\n<p>\u201cThese insights illustrate that simple production additions can dramatically transform an event environment. While some may think that an immersive or engaging event is something that requires only cutting-edge technology innovations, or only the biggest budgets, there is a wealth of creative possibilities available with the technology readily at our disposal,\u201d said Annette Moody, SVP Production, Encore. \u201cA focus for Encore this year is supporting meeting professionals in their mission to create more meaningful, impactful events with their technology choices.\u201d<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" > <div class=\"decoration mobile-hide\" data-theme=\"meadow-harmony\" ><div class=\"container\"><div class=\"shapes style--1 position-left\" style=\"top: -50px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"198\" height=\"139\" viewBox=\"0 0 198 139\" fill=\"none\"><path d=\"M95.436 92.7501L72.3226 115.866L95.436 138.982L118.549 115.866L95.436 92.7501Z\" fill=\"#00BFDE\"\/><path d=\"M49.2742 0.750226L-0.000610352 50.0303L49.2743 99.3103L98.5491 50.0303L49.2742 0.750226Z\" fill=\"#1B75BC\"\/><path d=\"M146.992 77.7501L132.434 92.3093L146.992 106.869L161.549 92.3093L146.992 77.7501Z\" fill=\"#A7549F\"\/><path d=\"M132.381 0.749976L106.213 26.9207L132.381 53.0913L158.549 26.9207L132.381 0.749976Z\" fill=\"#00BFDE\"\/><path d=\"M186.635 95.75L175.721 106.665L186.635 117.58L197.549 106.665L186.635 95.75Z\" fill=\"#1B75BC\"\/><\/svg><\/div><\/div><\/div> <\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--sm\" data-pinnable>Interview opportunities with Annette Moody:<\/h3>  <div class=\"text\" data-pinnable><ul>\n<li>The value proposition for event technology<\/li>\n<li>Education on event technology costs: the history, the business model, the ins and outs of pricing structures for event technology, internet, rigging and power distribution<\/li>\n<li>Budgeting tips and solutions for tight budgets<\/li>\n<li>New and not-so-new tech that can elevate your event<\/li>\n<li>Scaling immersive and engaging experiences for small meetings to large events<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>More Association Planners are Measuring ROE Compared to Their Corporate Counterparts<\/h3>  <div class=\"text\" data-pinnable><ul>\n<li>Two out of 3 event planners are tasked with measuring ROI<\/li>\n<li>Just over half of planners are tasked with measuring ROE (Return on Experience)<\/li>\n<li>More association planners are tasked with measuring ROE, compared to their corporate and 3<sup>rd<\/sup>\u00a0party counterparts<\/li>\n<\/ul>\n<p>While most association planners who gave in-depth responses on the survey reported that they are predominantly measuring attendee feedback and the perception of the event, others noted they are measuring retention from educational sessions, along with landing page clicks, social media clicks, return attendee rates and year-over-year sponsorship revenue.<\/p>\n<p>\u201cMeasurable outcomes have always been the backbone to successful events. Where we have the opportunity as an industry to grow is to identify more specific KPIs for the greater organizational impact. How can we grow beyond overall satisfaction and understand if we\u2019ve made deeper connections with social programming, valuable learnings with content and greater interest in association engagement beyond the event itself? That\u2019s where we\u2019re looking ahead in 2024,\u201d said Tara Higgins, SVP Commercial at Encore and President, Hargrove.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Adapting to the Zeitgeist: Insights That Will Drive Designing Events for Impact in 2024 and Beyond<\/h3>  <div class=\"text\" data-pinnable><p>There\u2019s a lot of recent discussion in the events community that our world has changed at an unprecedented speed, and we need to innovate how we create impactful events.\u00a0 That premise spurred Encore to do in-depth research with the world-leading research firm, Kantar, to analyze the priorities and challenges faced by event owners. What we uncovered were powerful insights into the human experience at events. From economists and anthropologists to futurists and CEOs, the research tracks measurable and sustained macro shifts in culture and validates those broader trends for the events industry. The research culminated with \u2018streetscape\u2019 interviews with professionals around the globe to understand their attitudes, values, priorities, and needs, and it was followed up with direct customer insights from meeting professionals.<\/p>\n<p>From the long-evolving consumer expectation to have a customizable, personalized experience to an increased value system around social well-being and inclusivity, key trends around people and behaviors, as well as technology and attitudes about the environment underpin the insights.<\/p>\n<p>Encore has leveraged this body of work to advise the industry on how to\u00a0<em>design for impact-<\/em>\u2013 the practice of optimizing the event experience to deliver the best outcomes for your organization. The research also guides a product roadmap that aligns our pipeline of technology solutions to the shifts in business culture.<\/p>\n<p>\u201cOne of the defining insights that impacted attitudes in all areas of life was that 69% of global adults believe \u201chumanness\u201d\u2014seeking to connect with real people\u2014is an extremely or very important personal value. How we approach delivering on connections and acknowledging our humanness through events is key to the future,\u201d said Higgins. Below are just a few core principles from the research.<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Insight #1: Business professionals are interested in the breadth of value an event has for themselves, their organization, their communities, and society at large.<\/h3>  <div class=\"text\" data-pinnable><p><strong>Strategic Bet:\u00a0<\/strong>\u201cBecause our increased collective sense of humanity is what\u2019s driving so much of how we experience the world right now, it\u2019s a no brainer that in-person events will continue to be the driver for our industry. Where we see the near future going is in how technology fosters community in the full life cycle of an event calendar, delivering increased education, exposure and connection for an organization,\u201d said Higgins, SVP Commercial at Encore.<\/p>\n<p><strong>Reasons to believe:<\/strong><\/p>\n<ul>\n<li>74% of global adults believe businesses have a responsibility to make society fairer<\/li>\n<li>39% report that \u2018being memorable\u2019 is the second most important priority for events<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Insight #2: Belonging and inclusivity at events is non-negotiable.<\/h3>  <div class=\"text\" data-pinnable><p><strong>Strategic Bet:\u00a0<\/strong>\u201cEvent planners are all quickly forming the habits and routine to ensure diversity, equity, inclusivity and accessibility at events\u2014and if you\u2019re not, this is your year to get started. Soon, we see the habits of fostering DEIB-A more broadly becoming second nature, ensuring belonging is the price of<\/p>\n<p>entry for organizations, and not an afterthought,\u201d said Higgins.<\/p>\n<p><strong>Reasons to believe:<\/strong><\/p>\n<ul>\n<li>52% of global adults believe belonging, the feeling of being a part of a place or a group, is an extremely or very important personal value.<\/li>\n<li>32% of global adults believe \u201cconnecting with others\u201d is a top three priority for events, behind \u201cbeing memorable\u201d<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--md\" data-pinnable>Insight #3: Professionals will continue to demand flexibility in how they attend work and events, as well as how they consume information and network.<\/h3>  <div class=\"text\" data-pinnable><p><strong>Strategic Bet:\u00a0<\/strong>\u201cGone are the days of one-size-fits-all for so many aspects of life,\u201d said Higgins. \u201cFor events that means getting creative with the use of space and time to design programs, spaces and event<\/p>\n<p>marketing that attracts attendees with multiple-choice options and the power to control their experience. Capitalizing on experience personalization at every event touchpoint will also create event resilience against conflicting attendee interests.\u201d<\/p>\n<p><strong>Reasons to believe:<\/strong><\/p>\n<ul>\n<li>32% of global adults believe \u201cconnecting with others\u201d is a top three priority for events, behind \u201cbeing memorable\u201d<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--sm\" data-pinnable>Interview Opportunity with Tara Higgins:<\/h3>  <div class=\"text\" data-pinnable><ul>\n<li>Business and cultural shift driving change in events<\/li>\n<li>The importance of strategy and designing to impact<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"text-block\"><div class=\"container container--fluid\"><div class=\"\"><h3 class=\"headline title title--sm\" data-pinnable>About Encore<\/h3>  <div class=\"text\" data-pinnable><p>Encore creates memorable experiences that engage and transform organizations. As the global leader for in-person, hybrid and virtual events, the Encore team of innovators and experts deliver real results<\/p>\n<p>through event strategy, design, technology, production and digital solutions. Encore operates in more than 20 countries across North America, Europe, the Middle East, Australia and Asia Pacific. It is the<\/p>\n<p>trusted partner of choice for more than 2,100 premiere hotels and venues worldwide. The company is headquartered in Schiller Park, Ill., within the Chicago metro area.<\/p>\n<p>Media contact:<\/p>\n<\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"feature-information\" data-locked><div class=\"container container--fluid\"><div class=\"feature-information-container\"><div class=\"feature-information__container\"><div class=\"feature-information__content-left\"><h2 class=\"feature-information__title eyebrow\">Jen Duffy<\/h2> <\/div><div class=\"feature-information__content-right\"><p class=\"feature-information__email text\"> <a href=\"mailto:Jen.Duffy@encoreglobal.com\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">email<\/title><desc id=\"svgDesc\">email icon<\/desc><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M2 5.25C2 4.69772 2.44772 4.25 3 4.25H21C21.5523 4.25 22 4.69772 22 5.25V18C22 18.4641 21.8156 18.9092 21.4874 19.2374C21.1592 19.5656 20.7141 19.75 20.25 19.75H3.75C3.28587 19.75 2.84075 19.5656 2.51256 19.2374C2.18437 18.9092 2 18.4641 2 18V5.25ZM5.5708 6.25L11.0193 11.2444C11.0325 11.2559 11.0455 11.2679 11.0583 11.2802L12 12.1434L12.9417 11.2802C12.9545 11.2679 12.9675 11.2559 12.9807 11.2444L18.4292 6.25H5.5708ZM20 7.52323L15.116 12.0002L20 16.4772V7.52323ZM18.4288 17.75H5.57123L10.3638 13.3568L11.3243 14.2372C11.7066 14.5876 12.2934 14.5876 12.6757 14.2372L13.6362 13.3568L18.4288 17.75ZM8.88396 12.0002L4 7.52324V16.4772L8.88396 12.0002Z\" fill=\"#1F1646\"><\/path><\/svg> Jen.Duffy@encoreglobal.com<\/a><\/p><p class=\"feature-information__phone text\"> <a href=\"tel:310.923.2712\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-labelledby=\"svgTitle svgDesc\"><title id=\"svgTitle\">phone<\/title><desc id=\"svgDesc\">phone icon<\/desc><g 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19.9224 16.2961 19.9224C17.1896 19.9224 18.0416 19.6004 18.7169 19.0185C19.3299 18.4783 19.7558 17.751 19.9013 16.9406H19.8909Z\" fill=\"#1F1646\"><\/path><\/g><defs><clipPath id=\"clip0 10 5107\"><rect width=\"20\" height=\"20\" fill=\"white\" transform=\"translate(2 2)\"><\/rect><\/clipPath><\/defs><\/svg> 310.923.2712 <\/a><\/p><\/div><\/div><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"divider\"><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" ><div class=\"container container--sm\"> <div class=\"related-content-cards\" data-locked><div class=\"container\"><div class=\"related-content-cards__headline\">  <h2 class=\"title title--md\">Related News<\/h2><\/div><\/div><\/div> <\/div><\/div>\n\n<div class=\"custom-block padding--bottom \" > <div class=\"decoration mobile-hide\" data-theme=\"midnight-elegance\" ><div class=\"container\"><div class=\"shapes style--0 position-right\" style=\"top: -100px\"><svg width=\"133\" height=\"91\" viewBox=\"0 0 133 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.87022 19.5547L19 28.5581L9.87022 37.5615L0.740437 28.5581L9.87022 19.5547Z\" fill=\"var(--color2)\"\/><path d=\"M47.9562 0.000174339L71 22.7251L47.9562 45.45L24.9124 22.7251L47.9562 0.000174339Z\" fill=\"var(--color2)\"\/><path d=\"M38.9138 55.1376L53 69.0288L38.9139 82.92L24.8277 69.0288L38.9138 55.1376Z\" fill=\" var(--color3)\"\/><path d=\"M96.7761 19.3633L133 55.0859L96.776 90.8086L60.5521 55.0859L96.7761 19.3633Z\" fill=\"var(--color1)\"\/><\/svg><\/div><\/div><\/div> <\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":5974,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-8576","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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