McCormick's Unsung Hero's Livestream
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Client: McCormick’s
Venue: Zoom
Platform: Virtual / Hybrid
Objective
Host the annual Unsung Heroes program that recognizes high school senior athletes and celebrate its 80-year anniversary. Traditionally held as a gala, due to COVID-19 hold a virtual ceremony to create a "feel good" event experience for seniors who were already forced to forfeit events like prom, graduation, and other year-end celebrations.
Alignment
Customized microsite and Zoom livestream
Speaker coaching and rehearsals
Dedicated screen time with each student photo and name called out
Mini press interviews with scholarship award recipients and their families via Zoom
Outcome
80th Unsung Heroes program was a success
Event received high student satisfaction
Created emotional, rewarding, and memorable experiences for all award recipients