Dec 20 2024
Encore Global

Events are one of the most powerful tools for driving strategic value — thanks to their ability to build meaningful connections, spark inspiration and foster change. In fact, 80 percent of meeting organizers say in-person events are the most influential marketing channel in their organization. When you craft memorable experiences that truly resonate, you elevate a brand’s …

Craft compelling event content: 3 Storytelling must-knows

Nov 15 2024
Emily Loftis
Capture attention, spark curiosity and leave a lasting impression In today’s ever-changing landscape, the way people consume content has undergone a rapid transformation. What does this mean for meeting and event professionals? You’ve likely faced unique challenges in capturing (and keeping) your audience’s attention to deliver a memorable experience.  To address these hurdles, let’s consider some key audience facts:  Shortened Attention Spans:With ...

Drag Queens: Artistic Expression and Their Contribution to the LGBTQ Community

Jun 30 2023
Encore Marketing
At the intersection of art, self-expression, and the LGBTQ community, Drag Queens havebecome iconic figures of creativity and empowerment. These extravagant and talentedartists have made an indelible mark on both the art scene and the fight for LGBTQ rights andequality. In this blog, we will explore how Drag Queens have become a unique form ofartistic ...

Reflections on Women’s History Month and equity in action at Encore 

Mar 23 2023
Encore
7 MIN
Encore values the power of inclusion. That’s why we’re proud to create spaces of belonging and work to proactively diversify our team. In honor of Women’s History Month, we’re excited to share a new way we’re putting our commitment to equity into practice with our Women in Audio Visual Technology (WAVE) program. We’re also delighted ...

How to create engaging, immersive experiences with LED walls

Feb 27 2023
Encore
7 MIN
Over 70 percent of meeting and event organizers believe networking and engagement will be the future of events. The challenge is how to do that. LED walls are one of the most flexible technology solutions you can use to breathe new life into your programming. From creating immersive environments to transforming presentations into interactive activities, ...

How to deliver a big impact with your next small meeting

Feb 22 2023
Encore
5 MIN
Small meetings have become an incredible source of growth and opportunity in the wake of the pandemic. Catering to a group of 50 or fewer participants means you can provide more targeted programming, promote greater intimacy between your audience and stakeholders, and foster meaningful interactions that build trust. This holds true whether you’re conducting a ...

Planning for the Unimaginable

Feb 20 2023
Encore
5 MIN
In the events world, sometimes we’re caught by an ask so big, it feels unimaginable. Just ask Encore Regional Director Chris Baker, who oversees the Alberta Branches in Canada. It all began with an unexpected RFP from the Canadian Council of Catholic Bishops (CCB). They queried Encore Canada for a proposal related to a visit ...

Top 3 event trends for 2023

Feb 15 2023
Encore
5 MIN
Every year, Encore surveys thousands of meeting and event professionals about meeting/event patterns and formats, how they spend their money and their biggest concerns. Individually, these quarterly Planner Pulse reports form snapshots of current industry trends. But taken collectively, we can begin to forecast where the industry is headed. Looking at the big picture painted ...

6 Ways to enhance your in-person events with an event platform

Feb 10 2023
Encore
7 MIN
Humans are social by nature. We are inherently driven to connect and create moments of belonging. This is where in-person events shine — they satisfy this innate human need while fostering a sense of community. By bringing participants together, you enable engagement on various levels, whether through direct communication, nonverbal cues or even physical touch, ...