Jan 12 2022
Encore Research

The revelation of the color of the year from Pantone Color Institute has become almost a tradition. They have been promoting this statement since 2000, based on observations of certain industries related to fashion and media. The romantic world of weddings, as you can imagine, is not the exception, but how can you incorporate next …

LOVE STREAMING: THE NEW ERA FOR DISTANCE WEDDINGS

Oct 21 2021
Encore Research
Wedding planning gets underway once more little by little; hybrid events have gained ground where the future is within reach of our hands. In the Romance industry, this change takes an interesting direction: hybrid or distance weddings. José Dzul tells us about this interesting trend. With Love Streaming you will be able to offer the ...

Life goes on…

Oct 11 2021
Encore Research
In the middle of 2021, a year that we will never forget, while the pandemic happens, we held another IBTM Americas 2021 edition at Centro Citibanamex in collaboration and sponsorship of Encore and many other companies and associations, with great results more as 2,000 in-person attendees, 8,000 appointments with business opportunities, 350 exhibiting companies with ...

Audiovisual technology is the best ally for South Asian weddings

Sep 11 2021
Encore Research
In recent years, South Asian weddings celebrated in our country have increased, placing Mexico as one of the principal destinations to carry out these majestic weddings. Something that characterizes them is undoubtedly their splendid colors, culture, music, and audiovisual atmosphere elements that make a wedding stand out and differentiate itself from others.  To understand the ...

3 Tips for a Versatile Hybrid Event Environment

Jan 31 2021
Encore Industry Relations
You’re planning an event and you select your venue. What’s next? In a venue, a floor plan provides limits to stay within the physical boundaries of the building itself. What happens when you introduce the digital environment of a hybrid event? How does that impact your participant experience? I’ve put together three easy-to-remember environmental cues ...

Design a Hybrid Event for Every Participant

Jan 21 2021
Encore Research
In November of 2020, we surveyed 2,000 of our customers and asked various questions about hybrid events. When we asked them to give a general forecast of their 2021 events, our survey respondents shared that they plan to allocate nearly 80% of their total spend on virtual and hybrid solutions. To maximize your total spend, ...