Case Study Title
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Client: Florida Optometry
Venue: Name of Venue
Platform: Virtual / Hybrid
Objective
After the rousing success of 2018 and 2019, Extreme Networks engaged Encore Global Production Group for the third year in a row to bring their Annual Sales Kick-Off to new heights.
With several hundred attendees in office and 1,200 attendees spanning the globe, Extreme Networks stayed true to their event theme of Be Bold! – boldly trying a live webcast for the first time as a way to deliver company updates and training sessions to their salesforce.
Alignment
It was time for Extreme Networks and Encore to deliver. Every aspect of this event from production to speaker support was a hands-on, collaborative process between Extreme Networks and Encore.
In the office, the common area was transformed by Encore’s Global Production Group including scenic pieces that mirrored the event theme and decorative drape that creatively hid focal areas of architecture, all wrapped around a custom-built stage.
Outcome
Engaging Content
Encore worked in partnership and collaboration to match their award-winning creative resources with Extreme Networks’ objectives and messaging to create memorable presentations for the live and virtual attendees alike. The Annual Sales Kick Off is a critical component to Extreme Networks’ success, and engagement is paramount.
Integrating interactive features including live polls, chat, and Q&A during and at the end of Extreme Networks’ virtual component helped to break down the barriers between audience and host. Encore was focused on creating a digital experience for attendees that were unable to join in person.