In the middle of 2021, a year that we will never forget, while the pandemic happens, we held another IBTM Americas 2021 edition at Centro Citibanamex in collaboration and sponsorship of Encore and many other companies and associations, with great results more as 2,000 in-person attendees, 8,000 appointments with business opportunities, 350 exhibiting companies with an economic benefit of 70 million pesos and also great enthusiasm on the part of participants and collaborators to return to the importance of face-to-face events and above all to reactivate the industry.

It is essential to highlight that in these times, this event was possible thanks to the health protocols that we followed during the two days from start to finish; Similarly, in the production of the scenarios, Encore applied the MeetSafe procedures: a design format to reduce risk by increasing trust and promoting sanitation in meeting spaces.

RX Reed Exhibitions (that carries out the event together with Centro Citibanamex) ensure the application of national health and hygiene protocols and measures, as well as international measures -including WHO- so that the participants were an event that achieved its objective of generating business but in a safe environment for the participants.

At IBTM, each edition highlights academic and business activity. Conferences and forums relevant to the industry were held, where Encore participated with the presentation “Content is King” given by Rodrigo Losada Director of Specialty Services, and Javier Sánchez Director of Creative with valuable material to implement in the events:

  • The importance of the content to convey the message.
  • The relevance of the background and the form.

The current trends of virtual / hybrid / live events.

This year for the participants, companies, and sponsors, there were challenges that every day we improve to make quality events with great results, where security protocols are applied in each process, to achieve an experience that generates value in the current circumstances.

Encore is committed to promoting physical distance experiences and best practices to strengthen the industry by reactivating events stronger than ever.

Karina Lara

Business Development & PR


Leave a comment